To inject creativity into our campaign, we partnered with influencers on Pinterest and YouTube, resonating with LUSH's brand essence. Innovatively, we integrated QR codes into YouTube videos for seamless website navigation, empowering influencers to click-through to the LUSH site. Engaging diverse influencers across arts, ASMR, beauty, and lifestyle, we reached niche audiences. Our roster blended established re-sponsors and fresh talent aligned with LUSH's values, including Zoe Sugg, Juno Birch, and Atarah Mayhew. Our strategy enhanced LUSH's brand presence, building meaningful engagement and driving intent to purchase.