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During the 2023 holiday season, LUSH released 3 limited time only product ranges; Lord of Misrule in October for Halloween, Snow Fairy in November, and Intergalactic in December. Having partnered with Digital Voices on 2 previous campaigns, they sought out our expertise to engage UK and US audiences with their enchanting products and drive them to choose LUSH when purchasing holiday gifts.

To inject creativity into our campaign, we partnered with influencers on Pinterest and YouTube, resonating with LUSH's brand essence. Innovatively, we integrated QR codes into YouTube videos for seamless website navigation, empowering influencers to click-through to the LUSH site. Engaging diverse influencers across arts, ASMR, beauty, and lifestyle, we reached niche audiences. Our roster blended established re-sponsors and fresh talent aligned with LUSH's values, including Zoe Sugg, Juno Birch, and Atarah Mayhew. Our strategy enhanced LUSH's brand presence, building meaningful engagement and driving intent to purchase. 


United Kingdom

United States

Campaign Management
Creative Strategy
Data Analysis


impressions (+352.9% above guaranteed)




engagement rate


View-to-cart ratio of 49.74%


positive brand sentiment

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