Magnum | Influencer Marketing Campaign

Each summer, we team up with Magnum to launch their latest ice cream in style, collaborating with global creators to produce trend-led content that champions the brand’s “True to Pleasure” ethos.

With each campaign soundtracked by iconic artists like Miley Cyrus, Kylie Minogue, and Peggy Gou, music plays a starring role in inspiring creators. Most recently, Charli XCX, BRAT summer, and bakery raves in Cannes set the tone for a bold, culture-driving moment.