Old El Paso
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To disrupt family social feeds and establish Fajita Fridays as a weekly ritual. Work with creators to produce distinctive and fun content that resonates authentically with modern, diverse families to drive increased brand visibility and cultural relevance to position Old El Paso as a top-of-mind, weekly event that influenced shopping decisions.

We built this influencer-led TikTok campaign around the creative idea ‘Sin Excusas’, interpreted by a wide array of creators – from making fajitas up a mountain, to making them with grandparents. The campaign flooded feeds with bold content designed to drive buzz and engagement, while making Fajita Fridays feel inclusive and relatable to all family types. Content reflected authentic creator-audience connections, ultimately turning Fajita Fridays into a shopping list essential.

Territories

United Kingdom

Platforms
TikTok
Services
Usage Rights and Repurposing
Negotiation
Campaign Management
Creative Strategy
Paid Advertising Strategy and Execution
Data Analysis

31,779,576+

blended impressions

244% of guarantee

8.8%

engagement rate

99.38%

positive engagement

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