PepsiCo - Starry
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Our goal was to position STARRY – PepsiCo’s lemon-lime soda – at the center of culture, flooding the For You feeds of Gen Z throughout 2024. We confidently set out to produce content within a variety of niches and relevant communities to drive awareness and brand love at scale.

We partnered with a high volume of micro-influencers to inject their creativity and TOV into content to show how they enjoy STARRY. The combination of authentic storytelling, natural product integration, and dynamic visuals created a powerful narrative that drove high engagement and enhanced brand awareness.

Territories

United States

Platforms
TikTok
Instagram
Services
Usage Rights and Repurposing
Negotiation
Campaign Management
Creative Strategy
Paid Advertising Strategy and Execution
Data Analysis

25,300,000

blended impressions

7.79%

engagement rate on TikTok

140

pieces of content

7 posts

with 1m+ impressions

19%

preference for Gen Z

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