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This campaign was designed to drive awareness, app downloads and conversions for the new Philips One Blade 360 across France, showcasing its numerous benefits and its associated app to make shaving fun and easy.

Each creator produced an educating and fun YouTube integration as well as an engaging and visually appealing YouTube Shorts to show how they used their own One Blade 360, inspiring their audience to incorporate the One Blade to their shaving routine. 

Selected content was repurposed to be used as tutorials directly on the Philips One Blade 360 app.



YouTube Shorts
Usage Rights and Repurposing
Campaign Management
Creative Strategy
Data Analysis


Total YouTube views exceeding our target by +154%


Positive comment sentiment

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