We engaged three creators across the UK from different verticals to share a real-life train journey. Each creator posted a YouTube video documenting the journey, with content produced showing the excitement of returning to travel and the ability to explore the UK restored. The creators showcased how easy it was to use Trainline to travel.
The campaign won Gold for the Best Travel Campaign at the Influencer Marketing Awards 2022.
(Organic guarantees of 900,000)
average YouTube watch time