Trainline | Influencer Marketing Campaign

To create a campaign to coincide with “Freedom Day” after a challenging period of pandemic restrictions. The aim was to drive mass awareness of Trainline across the UK, increase Trainline share of voice, and position Trainline as the ultimate way to travel as the country reopens.

We engaged three creators across the UK from different verticals to share a real-life train journey. Each creator posted a YouTube video documenting the journey, with content produced showing the excitement of returning to travel and the ability to explore the UK restored. The creators showcased how easy it was to use Trainline to travel.

The campaign won Gold for the Best Travel Campaign at the Influencer Marketing Awards 2022.

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Territories

United Kingdom

Services

Negotiation

Campaign Management

Creative Strategy

1,339,391

impressions

(Organic guarantees of 900,000)

10 min 40 sec

average YouTube watch time