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The skincare market in the US is highly competitive, with hundreds of established brands that are already working with many influencers. Influencers were briefed to highlight Trilogy’s New Zealand heritage over the last two decades, and its clean and natural products.

Our approach implemented flexible cross-platform creatives to appeal to different customer personas with a variety of products, tailored to each influencer’s authentic skincare journey and voice. We partnered with 9 influencers on TikTok, Instagram Reels and Stories, within the lifestyle, skincare, and clean-living genre.


United States

Usage Rights and Repurposing
Campaign Management
Creative Strategy
Data Analysis


pieces of content

(across TikTok and Instagram)


organic impressions

(100.89% of target)


positive brand sentiment


average engagement rate

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