Yoplait
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Place General Mills at the forefront of digital innovation by launching the world’s first branded YouTube Shorts channel, amplifying Yoplait & Team GB’s Moments of Gold campaign.

We partnered with the top family channels in the UK to capture the excitement of the Tokyo 2020 Olympics across both long and short-form content on YouTube. These creators aimed to inspire the next generation of athletes by challenging their families to Olympic sport-themed games on their channels.

Territories

United Kingdom

Services
Usage Rights and Repurposing
Negotiation
Campaign Management
Creative Strategy
875,000

organic views on brand-owned & creator content

(outperforming guarantee)

6.5%

Engagement Rate on brand-owned content

99.8%

Positive Comment Sentiment

6:50 mins

Average video watch time

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