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Place General Mills at the forefront of digital innovation by launching the world’s first branded YouTube Shorts channel, amplifying Yoplait & Team GB’s Moments of Gold campaign.

We partnered with the top family channels in the UK to capture the excitement of the Tokyo 2020 Olympics across both long and short-form content on YouTube. These creators aimed to inspire the next generation of athletes by challenging their families to Olympic sport-themed games on their channels.

The campaign won Bronze for the Best Food and Drink Campaign at the Influencer Marketing Awards 2022.


United Kingdom

YouTube Shorts
Usage Rights and Repurposing
Campaign Management
Creative Strategy


organic views on brand-owned & creator content

(outperforming guarantee)


Engagement Rate on brand-owned content


Positive Comment Sentiment

6:50 mins

Average video watch time

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