We partnered with the top family channels in the UK to capture the excitement of the Tokyo 2020 Olympics across both long and short-form content on YouTube. These creators aimed to inspire the next generation of athletes by challenging their families to Olympic sport-themed games on their channels.
The campaign won Bronze for the Best Food and Drink Campaign at the Influencer Marketing Awards 2022.
organic views on brand-owned & creator content
Engagement Rate on brand-owned content
Positive Comment Sentiment
Average video watch time