ZURU Toys | Influencer Marketing Campaign

For ZURU Toys, connecting with Gen Alpha means more than just showcasing products; it means creating family-friendly, culturally relevant content that speaks to their unique tastes, trends, and the platforms where they spend their time. During our partnership, our core aim is to produce campaigns that resonate with Gen Alpha and their families while driving measurable results. ZURU consistently aims to keep building momentum with creators to amplify their influencer presence on YouTube, TikTok, and Instagram across 10 markets.

Throughout 2024, the Digital Voices’ multilingual team executed a total of 56 campaigns across Europe, US, and Mexico, featuring 11 ZURU Toys products. We navigated age restrictions by crafting engaging and compliant family-focused content while ensuring the preferences of Gen Alpha were considered as a target demographic. We also secured usage rights to maximize the reach of certain content through paid social, leveraging market-specific interests.