ZURU Toys
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Our challenge was to build brand awareness and amplify ZURU Toys influencer presence on YouTube and TikTok in Europe and the US, while solving challenges like age restrictions by partnering with adult influencers who have an affinity with younger toy-loving demographics.

Our multilingual team have executed a total of 44 campaigns across Europe and the US featuring 15 ZURU Toys products. We navigated age restrictions by crafting engaging and compliant family-focused content while ensuring the preferences of Gen Alpha were considered as a target demographic. We also secured usage rights to maximize the reach of certain content through paid social, leveraging market-specific interests.

Territories

Spain

Italy

France

Sweden

Netherlands

Germany

United States

Platforms
TikTok
Instagram
YouTube
Services
Usage Rights and Repurposing
Negotiation
Campaign Management
Creative Strategy
Paid Advertising Strategy and Execution
Data Analysis

73,373,046

total impressions

$0.02

TikTok achieved CPV

$0.03

YouTube achieved CPV

6.19%

engagement rate

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