Which creators will tell your brand's story in 2026?
From micro to macro, to niche community or mass appeal, there are creators across the globe for every brand, no matter the vertical or budget.
These are 6 creators that we think need to be on your brand's radar in 2026. They connect with audiences, tap into specific interests, and capture compelling content that puts your brand at the front of your consumers' minds.
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Joey Foo is a stay-at-home dad who makes his living through full-time content creation. He shares his daily life, cleaning routines, parenting experiences, and tips for other parents, especially fathers, challenging traditional gender roles.
His popularity comes from his realness. He shares the ups and downs of family life, which so many people across the world can relate to. They find community in Joey.
Joey would make the perfect partner for brands across home, lifestyle, food, and entertainment.
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Myracle is a filmmaker and artist. Her cinematic tells deep, human stories – whether through music, style, or poetry. Her work has a strong focus on telling stories of black excellence, and her visuals have a 90s-00s style which evokes nostalgia amongst her audience.
We recently partnered with Myracle on a campaign with DoorDash, where she shot a beautiful moment between a father and daughter talking about Black haircare, whilst securing the essential products to make his daughter feel special through DoorDash.
Myracle is the ideal partner for brands in fashion, music, lifestyle, and travel.
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Amber is loved by her audience for sharing all of her passions online, from beauty to gaming. Combining her interests makes Amber’s content unique, and her channels feel like a true representation of her, which strengthens her community.
Amber’s content is a perfect combination of anime recommendations, gaming commentary, and beauty tips and tricks. She’s currently sharing lots of thorough gift guides on her channels, including products from brands like LEGO, Nintendo, and Koemi Studio. Brands that Amber has already mentioned organically would make the best partners.
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Martha’s content is all about championing her audience to live the life that makes them happy. She posts long-form content on YouTube where she documents weeks in her life as someone who lives solo in London, and uses her short-form channels for running vlogs, outfit of the day content, and travel snippets.
She has an infectious, calming personal and content style that connects deeply with her Gen Z audience. Martha aligns wonderfully with brands in food, fitness, lifestyle, and travel categories.
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Chris never fails to inject humor into his followers' feeds. He is known and loved for his extravagant characters, sketches, and dancing content. The end of 2025 has marked significant achievements for Chris – a sign of things to come in 2026. He has just launched a podcast with his sister called “Stay Hydrated”, where they invite their audiences in to listen to their sibling debates, and Chris recently announced his comedy tour that will take place next year.
Chris regularly brings joy and laughter to his partnerships with seemingly unexpected brands, like Argos and Charlotte Tilbury, so he would make the ideal partner for brands across all verticals who are looking to tap into their audiences' adjacent interests.
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Sydney Jo is a hilarious creator best known for her Group Chat content series. She has shared 50+ videos acting out different characters within a girls' group chat that her audience finds relatable and entertaining. Brands consistently show up in her comment sections, becoming a part of the cultural moment Sydney Jo has created.
Brand partnerships slot seamlessly into Sydney Jo’s group chat content, for example, discussing pizza orders with Domino’s as the sponsor. Brands sponsoring entire content series is something we expect to see more of in 2026, and Sydney would be the ideal creator for a brand in the lifestyle, tech product, or entertainment space to choose as an always-on ambassador.
Want to diversify your creator partnerships in 2026? Reach out to us at hello@digitalvoices.com.
