The Creator Economy is expected to hit a massive $600 billion by 2030.
2025 marked the moment that creative experimentation met true scale – highlighted by increased investment from brands like Unilever and the integration of AI tools that revolutionized content creation, measurement, and workflows.
In 2026, creator-brand partnerships have set the cultural pace instantly, and our latest insights report outlines the 10 critical trends you must master for success in Influencer Marketing this year.
Women’s sport sponsorship is growing 50% faster than men’s major leagues and is exceeding ROI expectations.
Consider how different communities perceive and interact with your brand, rather than aiming to please the masses.
Content will continue to get more “random” and hone in on niche interests.
65% of influencers said they want to be involved in creative or product-development conversations with brands.
Traditional media needs creators. TV producers see record-breaking figures when they cast digital-first creators.
Audiences are seeking deeper value from the content they consume, and leaning into the trend of Digital Minimalism.
Seek to transform social media virtual engagements into IRL experiences enhanced by influencers.
In 2026, social commerce revenue is predicted to increase to $919.3 billion globally, and must be firmly cemented in brands’ ecosystems.
AI will enhance creativity and streamline processes in 2026, but consumers are conscious of a full AI takeover.
Influencer Marketing needs to be a part of your MMM. It’s time to prove the true business impact.
This report includes predictions from the Global Influencer Council, the latest social platform updates, and a look at the technologies set to transform your workflows and strategies in 2026.
