Influencers are supercharging brands' experiential marketing.
While influencer brand trips have been a staple for years, integrating influencers directly into experiential and brand events with clear content briefs drives significantly better results.
The most successful brand experiences are the ones designed to be seen, shared, and remembered. That’s why more and more brands are inviting influencers to be at the heart of their experiential strategies as storytellers, moving beyond simple brand trips to integrated partnerships.
From Ed Westwick owning the stage at Amazon’s Creator Summit to Magnum’s beachside Cannes activation shared through creators' eyes, these partnerships become multi-platform moments as opposed to one-day events.
Gen Z and Millennial consumers increasingly trust influencers over traditional advertising, which is why the smartest brands are putting influencers at the center of their plans beyond social media, keeping the conversation going long after the event ends.
Will these case studies inspire your next campaign?
To highlight the Amazon Influencer Program and inspire creators to grow their businesses with the platform, we invited Ed Westwick to headline the annual European Creator Summit, an exclusive event for influencers and creators across Europe.
We selected Ed because of his strong connection with Gen Z and Millennial audiences, who made up the majority of attendees, and his cultural relevance as a globally recognised actor, best known for his role in Gossip Girl. As a new father who already uses Amazon in his everyday life, Ed was the ideal guest to authentically demonstrate the power of the program.
Held this year in the glamorous Aix-en-Provence, the summit spotlighted creator trends, business growth, and curated products. Ed took the stage for an intimate 45-minute interview covering his career and how Amazon fits into his lifestyle. He amplified the event to his 11 million+ Instagram followers and curated a shoppable Idea List of his favourite Amazon finds.
His participation created a standout cultural moment, driving social buzz and positioning Amazon as the go-to platform for creators looking to connect with fans and monetize their influence.
We brought a touch of magic to Adobe MAX this year. The annual global creativity conference features keynotes, panels, and demonstrations that showcase the latest Adobe products, features, and innovations.
To elevate the event and its social media coverage, we secured Tom Felton, the beloved actor best known for his role as Draco Malfoy in the Harry Potter films, to be the event's “roving reporter”. With over 12 million Instagram followers and a resurging global profile following the announcement of the new Harry Potter television series, Tom was the perfect fit to engage nostalgic fans and a new generation of creators.
As the official roving reporter for Adobe MAX, Tom hosted a series of social videos from a maximalist glass “morning show” cube built within the event. He interviewed Adobe insiders, explored new creative tools, and spotlighted updates across Firefly Video, Premiere Pro, and Photoshop for iPhone – all tools he uses in his creative work.
Tom’s presence added cultural credibility, nostalgia, and broad audience reach, elevating the event far beyond the Adobe creative community and into mainstream cultural conversation.
This summer, Magnum proved that experiential marketing can be more than just an event when the right creators are involved. Pop icon Charli xcx is the brand's 2025 ambassador, which shaped their entire summer campaign.
From the teaser content using Charli’s iconic “Brat green” to the rave in Magnum’s bakery pop-up, every element was carefully crafted to spark online conversation and align with their “True to Pleasure” brand message. But the campaign’s real power came from the creators who amplified it.
This was our 4th time working with Magnum on a European-focused summer campaign. This year, we invited a group of 14 creators from across the UK, US, Spain, Germany, and the Netherlands, spanning food, fashion, and lifestyle, to attend their annual experiential Cannes beach event. Each creator produced contracted and earned content to build hype around Magnum’s newest flavors. From behind-the-scenes content at the events’ dipping bar, and a rave hosted by Charli xcx, as well as glamorous outfit reveals and beachside shots, influencers created content that resonated with their audience.
UK-based foodie @cripandip was the perfect fit to spotlight the Magnum Bakery treats, while fashion creators captured the Cannes glamour and Charli xcx’s grand entrance into the party. Meanwhile, creators and their audiences who are invested in pop culture were posting about the event from the comfort of their homes, proving the impact the event had beyond Cannes thanks to the influencer coverage.
One of Magnum’s favorite content pieces was produced by Yuki Injo as it encapsulates Magnum’s cool, sleek, and fun vibe perfectly.
These case studies clearly demonstrate why influencers are unmatched for experiential events. By integrating seamlessly into brand experiences, influencers transform one-off moments into multi-platform conversations, extending reach and engagement far beyond the physical event.
Their authentic connection with Gen Z and Millennial audiences, coupled with their ability to create highly shareable content, builds trust and keeps brands top-of-mind long after the event concludes.
Want to chat about how you can incorporate influencers into your experiential plans? Reach out to us at hello@digitalvoices.com.
Image source: @edwestwick Instagram
