Millions of posts, articles, and reviews are shared on the internet every minute, and what may be significant pieces of information that could help shape your campaigns and understand your brand perception quickly get buried. By the time insights reach strategy decks, the moment has already moved on.
Consumer behaviour changes at the speed of the scroll. One viral TikTok can redefine an industry, while micro-trends on Reddit quietly shape brand perception before marketers even notice.
To keep pace, brands need to go beyond tracking hashtags – marketers must understand intent, emotion, and cultural movements as they unfold.
96% of dissatisfied customers never complain directly to a business, but vent their frustrations on social media; therefore, brands risk missing large volumes of conversations unless they’re listening actively.
Social listening can help improve brand perception by up to 20% when brands use insights to inform campaigns and respond proactively. So, using social listening tools has been a core part of our strategy for many years. But the tech that already exists there didn’t fit our specific needs at Digital Voices for successful Influencer Marketing. So we built our own to service our clients' needs, and it launched earlier this year!
Chime is our proprietary consumer intelligence and social listening tool, designed to transform how brands interpret online conversation.
It surfaces human insights from audience conversations by connecting what people feel to who drives the conversation. Chime identifies where new opportunities lie, going beyond mere mentions and metrics.
Most social listening tools are built for general marketers. They have dashboards full of data but little cultural context. Chime is different. It's created by Influencer Marketing experts specifically for brands in the Creator Economy.
Every element of Chime is designed to turn conversation into cultural intelligence. That’s because we understand how fast creator culture moves and how critical it is for brands to act on insights.
Our technology listens to what audiences are saying. It also understands who’s saying it, why it matters, and where the conversation is heading. The insights brands see aren’t surface-level metrics. Chime interprets signals to inform smarter influencer strategies, creator partnerships, and brand storytelling.
These are some of Chime’s core USPs:
Chime is continuously evolving, and we will add new features based on our clients' needs and campaign challenges. That’s why building it in-house is best - we can immediately make changes without long lead times.
The tool integrates into our own tech suite, including Chord, our campaign management system, which enhances efficiency by 30%, and Composer, which provides AI insights and CPM benchmarking. Each tool works in harmony to give our clients the best experience and drive growth.
Chime provides live, ongoing intelligence (hourly, daily, or weekly), discovering emerging trends before they go mainstream and highlighting which topics are losing traction. It uncovers what audiences love or dislike about competitor brands, enabling us to help our clients act fast and find solutions to consumer pain points.
Chime can be used at multiple stages of a campaign, and our most recent example analyzed our Black Friday 2024 work with Expedia. We reviewed social conversations surrounding the Travel Tuesday/Black Friday campaign, which ran between November 2024 and February 2025.
Our topic cluster analysis revealed that the strongest conversations combined destination specifics with value-driven hooks, for example, “best hotels,” “luxury stay,” “price range,” and “seasonal booking deals.” These themes work together as a four-link chain: Destination → Experience → Product → Deal → Booking Link – effectively moving audiences from daydreaming to booking.
Chime also identified the emotional drivers behind these conversations. The dominant emotions were Joy, Trust, and Anticipation – perfectly aligning with “trip planning,” “great deal,” and “itinerary inspiration” moments. The insights revealed that Expedia’s travel-shop content was successfully guiding audiences through the journey from inspiration (Anticipation) to intent (Purchase) and finally into experience-based conversations post-trip.
When brands understand how emotion and conversation flow together, we can shape strategies that optimize their content, landing pages, and post-booking touchpoints to capture that Expectation → Experience momentum.
Send us an email at hello@digitalvoices.com to learn more about our tech suite.
