Insights

Fajita Fridays: How Old El Paso Created a Household Ritual
FMCG
Industry

Fajita Fridays: How Old El Paso Created a Household Ritual

In 2025, we partnered with Old El Paso to disrupt the social feeds of families and embed Fajita Fridays as a weekly ritual.

Neve Fear-Smith
July 10, 2025
Is Love Island Still the Open Gateway to Becoming an Influencer?

Another couple has taken the Love Island crown and £50k prize, but will their success on the show lead to a successful social media career?

Neve Fear-Smith
July 30, 2024
Beyond the Screen: How Social Media Influences Our Offline Lives

Is it time to wave goodbye to extravagant influencer events and embrace the consumer community instead?

Neve Fear-Smith
July 25, 2024
Visionary Voices: Michael Smith, Vice President of Flavored CSD Marketing at PepsiCo

With nearly 13 years at PepsiCo, Michael is a true visionary in the beverage industry, continually introducing consumers to new sodas.

Neve Fear-Smith
July 24, 2024
How Do You Know Your Influencer Marketing Is Working? | Cannes Panel

Influencer Marketing measurement is often considered to be a minefield – but it doesn’t have to be...

Neve Fear-Smith
July 23, 2024
Visionary Voices: Jessica Joseph, Founder of Season25

We hear from Jessica Joseph, an inspirational female leader who is determined to better represent the Black community in the creative industry.

July 12, 2024
10 Foodie Influencers Who Will Inspire Your Next Campaign

Looking with a foodie creator to collaborate with on your next Influencer Marketing campaign? We have you sorted.

Neve Fear-Smith
July 9, 2024
Why Taking Risks is Essential to Stand Out in the Creator Economy

PSA: Taking risks pays off. This year at MAD//Fest, we learned a lot from the panel sessions we attended, but one theme, in particular, stood out – taking risks and being bold will position your brand as a front-runner in the Creator Economy.

Neve Fear-Smith
July 5, 2024
Visionary Voices: Adobes' Simon Morris on Empowering Women in Sport and Influencer Partnerships

Learn more about Adobe's approach to Influencer Marketing and how they're empowering women in sport through The Adobe Women’s FA Cup.

Neve Fear-Smith
July 4, 2024
Learnings from Cannes Lions 2024: Creativity is Key, AI is on the Up, and Trusting Customers

Cannes Lions isn't all about the parties, the panel sessions left us bursting with inspiration and predictions for the future of the Creator Economy.

Peter Bamforth
July 2, 2024
Visionary Voices: Emily McDonnell Breaks the Snapchat Stigmas

Emily McDonnell, Head of Creator Partnerships UK & Northern Europe at Snap Inc. breaks down the stereotypes about Snapchat!

Neve Fear-Smith
June 27, 2024
Influencer Takes the Stage | Cannes Lions 2024

The growing presence of creators at Cannes signals the industry's incredible growth, solidifying its essential role in the advertising world!

Neve Fear-Smith
June 27, 2024
10 Travel Influencers to Have on Your Radar

Find out why brands should work with travel influencers to share authentic recommendations.

Neve Fear-Smith
June 24, 2024