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Influence vs. Impact: The Smart Way to Use Celebrity Talent
Creators
Industry

Influence vs. Impact: The Smart Way to Use Celebrity Talent

Celebrity influence still works – but only when it’s backed by strategy, not just follower count. Brand alignment is everything.

Neve Fear-Smith
August 11, 2025
What’s Hot on Socials? Employee influencers, emergency contacts & the Welsh 5

Social media loves a real-life main character, and brands are catching on. From Argos staff recreating viral moments to Currys employees getting millions of views on their skits. employee-generated content (EGC) is taking over…

Neve Fear-Smith
February 14, 2025
Influencer Alix Earle Dominated Commercials at the Super Bowl 2025

At this year's Super Bowl, we saw brands stepping away from lavish celebrity commercials in favor or relatable influencer endorsements.

Neve Fear-Smith
February 10, 2025
What’s Hot On Socials? The Grammys, Super Bowl Predictions & Coffee Chats

It’s awards season, and the Super Bowl is on Sunday, which means social media is jam-packed with memes, OTT ads, and, of course, the usual wholesome content.

Neve Fear-Smith
February 7, 2025
Will the Creator Economy Score a Touchdown at the Super Bowl?

The Super Bowl is the biggest night in football, arguably in music, and even more so, it’s the biggest stage for advertisers. 

Neve Fear-Smith
February 6, 2025
Instagram Edits, Pinterest Marketing & YouTube Premium: New Tools for Influencers & Brands

Stay up to date with the latest social platform changes to help shape your influencer strategies.

Neve Fear-Smith
February 4, 2025
Online vs. Offline Retail: The Role of Influencer Marketing

The debate over whether brands should focus on online or offline retail continues, but the truth is that both models hold value.

Neve Fear-Smith
February 3, 2025
What’s Hot On Socials? Bunny Meme, You’re So Funny, and Nostalgic Trends

January has been a long old month, but the social media trends have not disappointed.

Neve Fear-Smith
January 31, 2025
What’s Hot On Socials? Final Confessions, Bad Bunny, and Project Pan

The week after TikTok's 12 hour ban in the US, this is what was hot on social media.

Neve Fear-Smith
January 24, 2025
What’s Hot On Socials? The Traitors, LinkedIn Video & Influencers Move to YouTube

This week’s uncertainty around TikTok’s future in the US has sparked lots of talk about where social media may be heading.

Neve Fear-Smith
January 16, 2025
Visionary Voices: Sophie Neary on Navigating Leadership, Innovation, and Community at Google

"Your comfort zone is a wonderful place, but nothing ever grows there". Be inspired by Google's Sophie Neary in this episode of Visionary Voices.

Neve Fear-Smith
January 15, 2025
10 Micro and Mid-Tier Influencers to Have on Your Radar

Micro and mid-tier influencers are the highest ROI drivers for your brand – these are the ones you need on your radar!

Neve Fear-Smith
January 13, 2025
What’s Hot On Socials? What I Got For Christmas, 75 Medium, and Brand Engagement

Many new social media trends arose over the holiday season, here are some of the key themes we're seeing on our FYP.

Neve Fear-Smith
January 10, 2025