For the second year in a row, we have been shortlisted for the Shorty Awards with DoorDash. 

Last year, in the 16th annual Shorty Awards, we secured the silver accolade for “Best Brand Engagement” for our always-on Influencer Marketing work with DoorDash.

This year, we’re back again, setting the standard in the Creator Economy with our DoorDash Dasher campaign, which promoted flexible working amongst Hispanic communities in the US. The campaign has been shortlisted in the Multicultural Community Engagement category. 

Show your support by voting for us before 30th April. 

About the campaign

The primary campaign goal was to authentically connect with Spanish-speaking and Hispanic adults in the US, a demographic largely composed of recent immigrants and family-focused individuals seeking flexible income opportunities. 

By emphasizing cultural values and financial goals, the campaign aimed to position “Dashing” – DoorDash’s essential delivery service – as the preferred gig work platform within this community.

The key objectives of the campaign included:

• Engage Spanish-speaking and Hispanic adults authentically through culturally resonant content.
• Promote DoorDash Dasher as a flexible income solution aligned with family values and financial goals.
• Build awareness and consideration through organic influencer content and paid social targeting.
• Highlight key benefits of Dashing, such as work-life balance and financial flexibility.

This campaign was rooted in cultural relevance, working with influencers to resonate with Spanish-speaking adults, often recent immigrants to the US, and seeking flexible income opportunities.

By incorporating Spanish/Spanglish content and highlighting creators’ lived experiences as Dashers, the campaign emphasized authenticity and cultural relevance.

Check out the content highlights here…

Remember, you have until 30th April to vote for us Multicultural Community Engagement category – vote now!