Celebrating Hispanic Heritage Month 2023
Culture & Ethics

Celebrating Hispanic Heritage Month 2023

Neve Fear-Smith
Neve Fear-Smith

With 33 countries in Latin America and the Caribbean, there are countless talented, creative, and unique individuals of Hispanic origin to celebrate!

This Hispanic Heritage Month, we want to shine a light on some of the wonderful Hispanic content creators gracing our social media feeds, but first, let’s learn a little more about Hispanic Heritage Month… 

National Hispanic Heritage Month is annually celebrated from September 15 to October 15 in celebration of the diverse and rich histories, cultures, and contributions of the Hispanic community in the United States. The term Hispanic is used to refer to anyone with Spanish, Mexican, Caribbean, Central, or South American heritage. 

This period of recognition and celebration aligns with several Latin American countries’ independence days and has been celebrated since 1968 when President Lyndon B. Johnson started Hispanic Heritage Week, which was since extended to a period of 30 days by America’s 40th President, Ronald Reagan. 

Christina Prada Sierra, one of our wonderful Campaign Producers here at Digital Voices comes from a Costa Rican and Colombian background and has taken the time to share a few fun facts and common misconceptions about Latin America and Hispanic Heritage: 

  • South America is not the same as Latin America and it does not include Mexico — The American continent is broken down into North America (Canada, US, and Mexico), Central America (Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and Panama), and South America (Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Guyana, Paraguay, Peru, Suriname, Uruguay, and Venezuela)
  • Although most of Latin America speaks Spanish, there are a lot of language variations. For example, there are 17 names for "popcorn" and 11 for "straw". 
  • 90% of the world's emeralds come from Colombia
  • In the 19th century, a lot of Asian immigrants arrived in Peru seeking work opportunities, and this arrival had a massive impact on the local cuisine. Today, Peru is considered one of the best culinary destinations in Latin America (it's Christina’s favorite!).

To pay homage to the positive impact that those of Hispanic heritage have injected into the creator economy and Influencer Marketing space, we're excited to introduce you to some outstanding creators with Hispanic backgrounds who you should be following and considering for your next campaign!

Omi Hopper

Omi Hopper is a Puerto Rican content creator based in the US. Her content varies between recipe and cooking videos, food reviews, and general reaction and challenge videos. She educates her audience on how to easily recreate their favorite recipes at home! 

The Salguero Fam

The Salguero Familia is a Latin American family that creates content across TikTok and Instagram. Their TikTok page features quirky skits, cooking content, pranks, and challenges. The father of the family, known to audiences as 'Chef Fresh' has become a true audience favorite!

Maria Legarda

Maria Legarda is a cross-platform content creator based in the US. Her TikTok account has amassed over 2.4 million followers, and audiences tune in each day to see more of her bubbly personality as she shares recipes, challenges, and even kitchen-cleaning content. 

Thalia LeBlanc

Thalia is from the Dominican Republic and is a lifestyle content creator who shares her journey and brings much-needed awareness to PCOS. She has even created a community group called ‘PCOS Baddie Club’ to provide a space for her audience to open up. 

Jesus Nalgas

Jesus is a Mexican content creator best known for his comedic ‘POV’ videos and hilarious impressions. Nalgas became popular on TikTok by creating videos in which he pretended to be an employee in a human resources department and has since attracted 5.9 million followers to his page. 

It’s incredible to celebrate Hispanic culture by sharing facts and traditions through those with Hispanic heritage working at Digital Voices and exploring the wealth of Hispanic talent in the content creator space.

If you want to explore how you can tap into different cultures and diversify the creators you work with on your Influencer Marketing campaigns, drop us a line at hello@digitalvoices.com.

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