Have you ever wondered what goes through the mind of a Paid Social Director each day? What makes them tick? How do they keep up with the rapidly changing pace of the social media sphere?
Alix Williams is Digital Voices’ very own superstar Paid Social Director and is a fountain of knowledge that will never dry up.
With more and more brands supplementing their influencer campaign organic creative with paid social now, Alix is here to provide guidance and share her very own confessions of a Paid Social Director.
You’re probably thinking “Yeah of course you do Alix, you work for an influencer agency so you’re biased”.
It’s true, working at Digital Voices keeps influencer activity at the forefront of my planning at times. However, influencers WORK.
Working for multiple agencies has shown me the power of influencers/creators, even when tested against conventional creatives at a conversion level.
Influencers have a stronger connection with your audience, and when combined as a holistic approach with paid, owned, and earned media you can produce great results. They already have a loyal fanbase who have a great deal of trust built in.
There are multiple reasons why the campaign isn’t working, but the overarching reason is not “influencers don’t work” regardless of their position in the funnel.
Want to know what you’re doing wrong with influencers and creators? Alix’s DMs are open, or, you can contact email@example.com to learn from a team of experts about how influencers and paid social channels can work together for your brand.