DoorDash is dominating the delivery industry in the US.
The company is on track to hit $13 billion in annual revenue in 2025 while owning around 60% market share. This is more than double the size of its closest competitor, Uber Eats.
DoorDash is now worth a whopping $85 billion, according to Fortune, and this didn’t happen by accident.
34% of DoorDash users are between 18 and 24 years old, and another 30% are between 25 and 34. That makes roughly two-thirds of its audience young diners. They’re consumers who grew up expecting immediacy, personalization, and mobile-first experiences. They’re social media-obsessed, and DoorDash has embedded itself into their zeitgeist through a culturally relevant social content strategy.
DoorDash’s hiring of Zaria Parvez as Head of Social in 2025 was a power move for the brand's owned social channels. Zaria previously excelled in the role of Global Senior Social Media Manager and gained industry fame for her viral content featuring Duo the Owl.
DoorDash’s investment in Influencer Marketing has been transformative for engaging its young audience.
The brand approached us in 2023 with a bold ambition to deepen its cultural footprint in the US through creator-led storytelling. Almost three years later, the creator content we have produced together has surpassed one billion impressions.
Our goal is always to spark scroll-stopping moments – blending celebrity appeal with the hyper-local perspectives of micro creators, and to spotlight real human stories that position DoorDash as both the go-to delivery platform and the ultimate side-gig opportunity.
Together, we are pushing the boundaries of what Influencer Marketing can achieve.
We’ve helped DoorDash become more than just a delivery app – it’s now part of the social zeitgeist, driven by viral moments and a commitment to culturally relevant content.
Since working together, we have…
2025 was our best year yet. We wrapped up our year by launching a series on DoorDash’s YouTube channel – “The Dasher Files”, and meanwhile, in Miami, we invited creators to DoorDash’s first-ever IRL restaurant to celebrate the launch of the new DoorDash reservations service.
Since we started working together in 2023, we have achieved…
Three years in, this is still just the beginning of our partnership with DoorDash. In 2026, there will be more campaigns, bolder content, more epic creators, and greater success.
You won’t be able to escape DoorDash on your social media feed.
To learn more about executing an award-winning influencer strategy, reach out to us at hello@digitalvoices.com.
