It’s safe to say BeReal has become somewhat of a threat to Instagram, so, it’s no surprise the company is taking measures to curb this before its growing popularity goes any further. In addition to its recently launched Dual camera feature, Meta has confirmed that it is prototyping a new feature called IG Candid Challenges.
While the Dual feature allows you to take a photo or video from both your phone’s front and rear camera simultaneously, IG Candid Challenges will prompt users to share an authentic photo at a random time each day. Both features encompass the core aspects of the app, which has seen BeReal rise to prominence and top the iOS App Store last month.
While there is no confirmation on when the feature will become available or if it even releases at all, looking at Meta’s history, there’s no doubt Instagram will eventually roll out its competition, especially if BeReal continues at the rate it’s going.
Your weekly round up of the latest industry news and platform updates collated by Digital Voices’ Strategy and Insights team.
Creators making Shorts on YouTube will no longer be able to download their videos and share cross-platform without a watermark.
Read more here.
TikTok is launching a new ad suite called “Shopping Ads”, which offers more ways for brands to promote their products on the app.
Read more here.
Following ongoing backlash and criticism, the Meta platform is currently testing an optional switch for its full-screen display.
Read more here.
Creators can now discover and partner with merchants to build curated shops and share products that reflect their own interests.
Read more here.
TikTok is working on a new tool that will display local content in addition to a feature that gives creators the ability to add location tags to videos.
Read more here.
The streaming service is lifting its exclusivity agreement that denied partners the ability to stream on other services like YouTube and Facebook Live.
Read more here.
Other news…
YouTube adds a dedicated podcasts page for US users (Read here)
YouTube is bringing Shorts to its TV app (Read here)
TikTok reinforces its ban of paid political influencer videos (Read here)
Twitter whistleblower claims company repeated security violations (Read here)
