October through the eyes of an Influencer Marketing agency
Agency News

October through the eyes of an Influencer Marketing agency

Neve Fear-Smith
Neve Fear-Smith

October has been a crazy yet spectacular month for the Digital Voices team. 

Our calendar was booked and busy, and a lot of fun was had. Here’s a little look into what we’ve been up to over the past month… 

A webinar on well-being

To kick things off, we hosted an inspiring webinar all about nourishing your mental health in the digital age. We welcomed content creators Megan Short, David Larbi, Tasha Bailey, and Max Selwood, alongside Louis Collenette, from the charity Young Minds to share their stories with attendees. 

The conversation featured some excellent advice, not just on how fellow creators can nourish their own mental health, but for brands to strengthen their relationships with creators too. 

In case you missed it, here are some of the tips that brands should be taking on board to support creators: 

  • Moderate Comments: When promoting creator content, consider limiting comment sections and coordinate with creators to agree on blocked words for a smoother experience.
  • Maintain Aftercare: Stay in content with creators after their branded content goes live, this way, any comment concerns and addressed efficiently. 
  • Value Feedback: Share your thoughts on the partnership's success with the creator, emphasizing what you liked and suggesting areas for improvement. Encourage creators to share feedback too through a post-campaign debrief call, strengthening your relationship for future collaborations.

Explore all of the key takeaways from the webinar here

A debut in NYC

Making his Digital Voices speaker debut, our Sales and Partnerships Director, Andre headed to Brandwatch’s New York Masterclass event. He spoke alongside Director of Influence at Brandwatch, Sebastian Wulff, all about the Influencer Marketing strategies brands need to be putting in place to achieve ultimate campaign success in 2024. 

A couple of days after his panel debut, Andre was joined by our CEO Jenny, and US Account Manager Pri to head to Adweek NYC. As well as hanging out with our clients at DoorDash, the team was able to watch some of the panel sessions where they learned more about: 

  • The evolution of the role of the CMO
  • The growing push for creativity in Influencer Marketing campaigns 
  • How Influencer Marketing can be seamlessly incorporated into wider media plans 

Andre even enjoyed his very own Tube Girl moment… 

Post event, the team hosted our first Supper Club at Salinas for senior brand decision-makers in NYC. We will continue bringing our Supper Club to each global event we attend! If you’re attending Web Summit in Lisbon this November, keep your eyes peeled…

Making waves in Lithuania

One of the highlights of the month was the trip that our dedicated Surfshark team took to Lithuania to spend time with our longest-standing partners. Despite our regular virtual catch-ups, hanging out and discussing our ventures in person cannot be beaten!

Lori, Katana, Sammi, and Pete had an incredible time with Giedrius and the rest of the Surfshark influencer team, and a few days later, caught up again at the Influencer Marketing Show Europe in London – they can’t get rid of us!

Highlights from the trip include: 

A legendary gift swap: Our wonderful Graphic Designers crafted one-of-a-kind Surfshark creator Top Trumps that Pete enjoyed showing everyone how to play – we’re putting Top Trumps on the map across the globe! Our team also brought home some amazing Surfshark X Digital Voices sweatshirts to celebrate our 4-year partnership. 

An epic excursion to Comic Con: Surfshark were proud sponsors of the Comic Con Baltics event, and we helped to organize bringing along creators Thomas "TomSka" Ridgewell and Eddie Bowley to meet their loyal fans. Surfshark also hosted a panel all about animation, which was a very interesting listen. 

Unlocking the power of YouTube for Influencer Marketing

As part of our ‘Behind Closed Doors’ series held at 180 Strand, we were joined by Lucrèce Sicat, Head of Creator Marketing at Amazon, Khalid Al-Mashgari, Creative Business Partner at Google, Content Creator Lucy Moon, and Rohan Kana, Senior Marketing Executive at Pearson to delve into the power of YouTube. 

Our network of brand marketers loved hearing our panelists' perspectives on the original creator platform may hold all the secrets for driving sales – with a little help from Influencer Marketing, of course.

Our next panel event will take place in November where we will be speaking about the Influencer Marketing trends that you need to know as we head into 2024. Drop olivia@digitalvoices.com an email if you'd like to be invited!

Barking up the right tree

Before traveling back to NYC to enjoy a day of helicopter rides and lunch with our US clients (more on that soon) Jenny spoke alongside our client Tails.com at D2C Live London. 

Joined by Elaine Wan, Head of Affiliates, Partnerships and Influencers at Tails.com Jenny and Elaine spoke about how to drive sales using Influencer Marketing, using Digital Voices’ and Tails.com’s partnership as a case study for success. The session was very aptly named ‘Barking up the right tree: How Tails.com scaled up their Influencer Marketing’.

And that’s a wrap for October! Stay tuned, as next week we will be releasing our first monthly vlog where you’ll be able to get a behind-the-scenes look into a month in the life of an Influencer Marketing agency. Subscribe to our YouTube channel so you don’t miss it!

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