The Big Creator Challenge, a first-of-its-kind live competition for creators taking place at Advertising Week New York.
This challenge is designed to showcase the power of creator-driven ideas and provide talented creators with the opportunity to pitch directly to leading marketing decision-makers from Adobe and Digital Voices. It’s all about strategy, creativity, and proving how influencers can help shape major brand campaigns.
One week before the event, creators will be given a real Adobe campaign brief and tasked with developing a concept to pitch at the event, receiving feedback in real-time – an experience unique to this event.
This is an opportunity for creators to demonstrate their ability to make engaging content, think strategically, create bold ideas, and deliver concepts that can work for global brands.
We know that brands are looking for more than just reach; they want creators who understand storytelling, audience psychology, and how to build campaigns that deliver results.
Participating creators will also have the opportunity to receive 1:1 coaching from a creator special guest, soon to be announced.
The winning pitch will be used as part of a real Adobe influencer campaign*, and the creator behind it will receive a $25,000** paid brand deal. There are prizes on the table for the runners-up too, with tickets to Adobe MAX up for grabs.
Advertising Week is one of the most important events in the marketing and advertising industry calendar. It brings together global brands, agencies, and thought leaders to discuss the future of marketing.
By hosting this challenge at Advertising Week, creators get the chance to showcase their skills in front of the industry’s most influential decision-makers, building connections that can lead to long-term partnerships and collaborations. The brands in attendance will gain a deeper understanding of how content creators work and the unique value that they can bring to the marketing mix.
The live pitch will be reviewed by a panel of industry experts, including:
If you’re a creator who wants to take part, apply now for your chance to turn your big idea into a real Adobe campaign and secure a paid partnership.
If you know any creators who would be a great fit for this opportunity, share this with them so they can apply.
We will also be in New York throughout the week for meetings and dinner events. If you’ll be there and want to connect, reach out; we’d love to schedule a time. Send us an email at kerry.meakins@digitalvoices.com.
*20 shortlisted creators will receive the brief and be invited to Advertising Week. Creators must first apply via the online form. Shortlisted creators will be contacted via email.
**The winning creator will receive up to $25,000 paid brand deal with Adobe. The timeline and number of deliverables for the partnership will be confirmed with the winner following the announcement.
