TikTok quietly launches new SEO feature
May 2, 2023

TikTok quietly launches new SEO feature

As part of its ongoing mission to overtake Google as the go-to search engine, TikTok launched its latest SEO tool - Featured Answer. 

In addition to the multiple videos that appear when using the search bar on TikTok, this new feature pulls up text-based results when searching for informational queries. For example, when searching the term “Air Fryer Recipes” on the app, results listed step-by-step instructions on how to make French fries. 

It’s clear TikTok is ramping up its potential as a dependable search engine. Last year, it was widely reported that 40% of Gen Z users prefer using TikTok and Instagram for search instead of Google. Since then, the app has made huge efforts to improve its search capabilities - highlighting keywords in comments with links to search results for the term. 

For brands and marketers looking to use TikTok, this provides more room to reach audiences in a way that also boosts the lifespan of some of these creative pieces of content.

In other news…

Instagram rolls out new link feature

Mark Zuckerberg announced users are now able to add up to five links in their profile bios.

Read more here

Snapchat expands creator program

Creators with 50,000 followers, 25 million monthly Snap views, and 10 stories a month are eligible to enroll in the program.

Read more here.

YouTube to improve Live Shopping

The streaming platform is introducing a new process that allows product details that can be scheduled to appear at a set time.

Read more here.

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