May 25, 2023
Sparking the idea for Frozen Frubes 🍦
Digital Voices' spookily successful Halloween campaign with Frubes sparked the idea for their summer campaign!
An ‘Edit Tweet’ option has been top of the list of Twitter’s most requested features for some time. Internal testing of this highly anticipated feature has begun in preparation for its initial launch to 'Twitter Blue' subscribers in the upcoming weeks. Members receive the first look at any new features before launched sitewide to help with testing and to monitor usability.
Despite only paying members having access to this feature, all Twitter accounts will be able to view if a Tweet has been edited or not. Users will have a 30-minute window to edit their Tweet once they have been published.
Users can say goodbye to typos and enjoy a more approachable and stress-free user experience - despite the previous CEO stating that the platform will “probably never” add an edit feature due to the risk of misuse between users.
Your weekly round up of the latest industry news and platform updates collated by Digital Voices’ Strategy and Insights team.
Instagram is introducing a feature that allows users to share posts, profiles, tags or Reels through a QR code.
Read more here
YouTube reports that viewers choose to increase video playback speed more than 85% of the time and have been requested to add more options up to 4x.
Read more here
LinkedIn are working on a native scheduling option for members and businesses to streamline social strategies.
Read more: here
The platform is testing the ability to mark content as ‘Not Interested’ within the Explore page to encourage a more personalised feed.
Read more here
Snapchat replicates BeReals ‘Dual Camera’ and Instagram’s ‘Candid’ feature but with additional output formats including vertical and horizontal images.
Read more here
TikTok Launches New Business Guidelines for Brands in Video Series
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