The annual Influencer Marketing Awards was, as always, a spectacular night full of glitz, glamour, and celebration of the epic Influencer Marketing industry!
Our highlight of the evening? Taking home a GOLD trophy for Best Brand Engagement Campaign for our work with Duolingo.
Duolingo is the world's number one way to learn a language, and is the world’s most downloaded education app, reaching 98 million downloads last year alone!
More recently, the brand has gone viral on TikTok thanks to Gen Z falling in love with the ‘Duo’ who make hilarious – often inappropriate - content. Duolingo has since reached over 6.4M followers – incredible!
Duolingo approached Digital Voices to take this success beyond TikTok, targeting a new demographic of UK Gen Z audiences on YouTube, testing whether creative YouTube partnerships with macro-creators was a powerful way to drive their KPIs.
We partnered with macro YouTube creators, Chunkz and Yung Filly. Chunkz is part of the Beta Squad, a hugely popular group of UK creators, and Yung Filly collaborates with them.
The content achieved over 3 million views and impressions and drove huge brand awareness for the app with a Gen Z UK audience.
Here’s why our Senior Account Manager Iona Kelly loved working with Duolingo on this award winning campaign:
“It was a slightly new way of working for us – Duolingo referred to the strategy as a firework moment that utilized macro creators to create a buzz around the brand.
“The team made it what it was – from strategy, to the Campaign Producers and also the client. We all worked together like one unit and everyone put their all into this campaign. The execution of the campaign and ultimately the gold win comes down to the entire team working so so well together!”
As well as celebrating our win, we enjoyed delicious food, networking over a glass of bubbly (or two!), and we topped it all off with by taking our best moves to the dance floor.
A huge well done to every single superstar on the Digital Voices team, our amazing brand clients, and wonderful creators who we are honoured to work with each day!