Webinar | Breaking the Bias: Pay Black Creators Fairly💰
Agency News
Culture & Ethics

Webinar | Breaking the Bias: Pay Black Creators Fairly💰

Neve Fear-Smith
Neve Fear-Smith

Register now for our first webinar of 2024💡

In a booming Creator Economy set to hit $480 billion, a stark reality surfaces—50% of influencers of color feel underpaid due to their race, with an 18.7% pay gap between white and non-white influencers.

Following US Black History Month, our panel of creators will uncover the challenges firsthand, unravel the reasons behind these pay inequalities, and provide actionable insights for brands. 

The webinar will be hosted by our Account Manager, Emmy Petit, who is also a content creator, and she will be joined by fellow influencers Cecil Horton, and Funmi Ford, as well as Christina Westley, Digital Marketing Mentor and Head of Influencer Marketing at Pepsico. 

Learn how to revolutionize your Influencer Marketing practices to ensure fairness, inclusivity, and stronger brand-influencer partnerships.

Key takeaways 
  • Why brands can play a pivotal role in driving change 
  • Real-life stories and insight from Black creators on their payment and campaign experiences 
  • Why fair pay is important for strengthening the Creator Economy

📅 Date: Tuesday 5th March
Time: 1pm EST, 6pm GMT
🔗 Zoom link: https://bit.ly/49ld61K 

Sign up now for free to be part of the conversation and elevate your brand's impact in the Creator Economy.

Stat sources: MSL Group.

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