You may be familiar with Snapchat as an app for sharing disappearing photos and messages with friends.
Snapchat has grown to be much more than an instant messaging app, and if you’re a brand working with creators, now’s the time to understand the platform's capabilities…
Earlier this year at Snap Inc.’s annual Partner Summit the platform announced the new features it would be putting in place to strengthen Snapchat as a fully-fledged platform for creators.
Just this year, Snapchat has introduced:
These exciting changes to the platform have aimed to improve the creator experience and strengthen Snapchat’s presence in the creator sphere.
If you’re looking to put yourself in front of a young Gen Z audience, why not explore how working with creators on Snapchat to boost your brand’s presence?
But first, here are some things you need to consider:
Creators are increasingly becoming more present on the app, especially those with a Gen Z audience, and this comes as no surprise, as Snapchat has reported paying over $1 million daily to creators who produce the highest-performing content.
With the Gen Z audience demographic craving authenticity, a popular way to promote your brand through Influencer Marketing on Snapchat is to collaborate with creators on an account takeover. A creator will take over your account for a set period of time, sharing content about your brand from their perspective.
Other popular content formats on Snapchat that lend themselves to being effective for influencer collaboration include:
Remember that successful Influencer Marketing on Snapchat is not just about paying for promotions; it's about creating genuine, engaging content that resonates with the platform's primarily Gen Z user base. By working closely with influencers and being strategic in your approach, you can monetize your brand effectively on Snapchat!
To learn more about how your brand can experiment with Influencer Marketing on emerging platforms, reach out to us at email@example.com.