YouTube announces new partnership with Shopify
July 22, 2022

YouTube announces new partnership with Shopify

As part of its push into eCommerce, YouTube is introducing a series of shopping features for creators through a new partnership with Shopify. This includes the offering to link storefronts and feature products from their Shopify inventory so viewers can see in real-time if something is out of stock. 

Creators in the US also have the option to enable onsite checkout, which means viewers can purchase products directly on the platform without having to leave YouTube.

The platform also plans to dedicate a section of the Explore tab that will display shoppable content for US, Brazilian, and Indian users beginning next week. And in regards to live shopping, YouTube is expanding tools to all eligible creators, allowing creators the ability to tag products during live streams.

We’re already seeing this move into live shopping do well on platforms like TikTok where product recommendations go viral, selling out in hours. However, with TikTok’s live shopping expansion in Europe and the US unclear, it’ll be interesting to see if YouTube will be able to capitalise on at this moment.

Your weekly round up of the latest industry news and platform updates collated by Digital Voices’ Strategy and Insights team.

YouTube adds new creative options for Shorts

In a bid to compete with TikTok, YouTube is building on two remixing tools including its video sampling feature “Cut” and an update on its Green Screen offering.

Read more here.

Snap launches Snapchat for Web

The long-awaited desktop version of Snapchat will allow users to send snaps and messages as well as chat via videos and regular calls.

Read more here.

Instagram adds Boost promotion option for Reels

Brands can now amplify eligible Reels within the Instagram app to turn them into ads to reach new audiences and drive more engagement.

Read more here.

Twitch introduces charity fundraising tool

To make it easier for creators to run charity streams, Twitch is launching a new built-in fundraising tool called Twitch Charity.

Read more here.

Instagram lets users buy products via DMs

Initially launching in the US, Instagram shoppers will be able to pay for products and track orders directly in messages.

Read more here.

Twitter-Musk trial to start in October

A US judge ruled that Twitter’s lawsuit against Elon Musk for attempting to back out of his acquisition of the company will be heard in October. 

Read more here.

Instagram rolls out searchable map feature

Mirroring Snapchat’s Snap Map, Instagram is introducing a new searchable map experience that allows users to explore popular tagged locations.

Read more here.

Read more
Get in touch

Are you a growth-seeking brand? We'd love to have a chat about how we can work together!