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What’s Hot On Socials? Mom's Texts, Movember, Christmas Ads
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What’s Hot On Socials? Mom's Texts, Movember, Christmas Ads

What is trending on social media now that Halloween is over and the Holiday season is on the horizon?

Neve Fear-Smith
November 7, 2025
Learnings from VidCon 2025: Creator-Led Brands, Data, and Influencer Communities

VidCon is evolving with the Creator Economy. It was once a hub for meet-and-greets with popular creators, but now, education on the industry and its professionalism takes center stage.

Neve Fear-Smith
July 1, 2025
What’s Hot On Socials? Bridesmaid Songs, Holiday Transitions & PinkPantheress

Not all TikTok trends die fast, and the rise of some humorous classics is proof of that!

Neve Fear-Smith
June 26, 2025
Local Voices, Global Impact: The Power of Hyper-Localized Influencer Campaigns

This year in Cannes, we brought together a panel of Influencer Marketing experts to unpack why hyper-localized influencer campaigns are no longer a “nice to have” but a necessity.

Neve Fear-Smith
June 26, 2025
The Creative Showdown: Influencers vs Creative Directors

One Adobe brief. Two influencers. Two creative directors. Who will take the crown?

Neve Fear-Smith
June 24, 2025
What’s Hot On Socials? Sardine Summer, Emma Chamberlain & Supportive Partners

Social media is all about sea-based trends this week, from Emma Chamberlain to Sardine Girl summer. 

Neve Fear-Smith
June 20, 2025
10 Niche Community Creators to Have on Your Radar

Not all influencers are made for the masses – and that’s the magic.

Neve Fear-Smith
June 18, 2025
What’s Hot On Socials? Pitbull, Big Foot & Weddingtok

Your FYP is either full of people running around in bald caps and suits, or monkeys vlogging – there’s simply no in between.

Neve Fear-Smith
June 13, 2025
What a Monkey Can Teach You About Influencer Marketing

It turns out, monkeys might be able to tell us a lot about creator selection...

Peter Bamforth
June 10, 2025
A Marketing Deep Dive on Hailey Bieber’s rhode

The buzz around Hailey Bieber’s beauty brand just got louder. This is why...

Neve Fear-Smith
June 9, 2025
What’s Hot On Socials? Taking the edge off, Love Island, and #holyfknairball

From hummus-dipped carrots to Love Island’s return, social media is once again serving up chaos, comfort, and cultural commentary.

Neve Fear-Smith
June 6, 2025
TikTok Means Business: Lessons from the Agency Masterclass

At TikTok’s recent Agency Masterclass in London, one message was loud and clear: TikTok isn’t just an entertainment platform, it's a performance powerhouse.

Neve Fear-Smith
June 2, 2025
Making #CreatorConnections with Meta

Meta’s #CreatorConnections emphasized that creators aren't just part of your media strategy – they are the media.

Neve Fear-Smith
June 2, 2025