In the world of wellness, balance is taking center stage.
With no one-size-fits-all way to approach wellness, influencers play a pivotal role in guiding and inspiring their audiences to discover what it means to them.
Whether sipping on the latest TikTok viral greens powders or crafting personalized routines that prioritize well-being, influencers are shaping the wellness narrative. From planners and journals to fitness programs, meditation apps, and food services, you can head to your social media feed to see influencers' recommendations of products that resonate with their community.
If you're a brand navigating the wellness space, here is a list of influencers that you need to have on your radar if you want to tap into engaged, and trusting audiences.
Anna Archer began creating content on TikTok in 2019, and in 2020, her account became extremely popular among young women wanting to get more into fitness. Anna now has 1.8 million followers on TikTok and also posts content on Instagram, YouTube, and her podcast ‘Inside Anna’s Mind’.
Her content has taken various directions throughout her time online, from inspiring her followers to fall in love with fitness to speaking openly about her struggles with mental health and body image which has enabled her to build a strong and varied Gen Z following.
Brooklyn-based Christopher is the face behind the Instagram account Plant Kween where they focus on community building through their love of plants. Their social media presence is rooted in a journey of self-care with a focus on sharing joy and building a like-minded community.
As well as producing relaxing long-form content on YouTube all about plants and their benefits, Christopher can also be found on Instagram and TikTok tapping further into self-care tips, confidence-building mantras, and generally uplifting their followers.
Isa-Welly is a registered Nutritional Therapist & Wellness Coach who uses social media to educate her audience of over 32k on Instagram and 261k on YouTube about all things wellness. As a former dancer, Isa-Welly takes a gentle, mindful approach to movement, getting her followers involved with regular yoga and pilates videos.
Isa-Welly is also a strong advocate for mental health which she dives deeper into on her podcast, Feel Good in Body, Mind, and Soul. Her episodes provide her listeners with tips, tools, and lessons she has learned in her own journey to help support her audience in nourishing their bodies and minds.
Dr. Alex George is a professional yet charismatic force in the realm of wellbeing. He skyrocketed in popularity after appearing on Love Island in 2018, but his influence extends far beyond reality TV. As a doctor by trade, he shares a holistic approach to self-care, blending his personal struggles with body image and mental health into a journey of empowerment.
Driven by being authentic yet educational through his content on social media and his recently launched podcast, Dr. Alex is often referred to as 'the definition of a REAL influencer'. Most recently, Dr. Alex has been documenting his sobriety journey online and has become the ideal ambassador for those looking to better themselves without the added pressure of society.
Adrienne Adhami is Performance Wellbeing Coach, podcast host, author, and brand advisor about all things digital wellbeing and wearable tech. She has helped the likes of the Range Rover team by sharing her ideas, insights, and strategies for how to optimize physical and mental well-being, and worked on social content partnerships with brands including Nestle Lindahls and Quickbooks.
Adrienne’s social content varies from snippets of her sharing yoga tips with her viewers, advice on how to nourish your body, and deeper conversations about well-being are shared with other creators and topic experts on her podcast ‘Power Hour’.
New York-based Lena creates content across YouTube, TikTok, and Instagram surrounding all things self-improvement. Whether she’s sharing her current workout routine or explaining the habits she’s adopted to feel better each day, Lena’s content reaches an audience of 602K on YouTube, 138K on Instagram, and 73.7K on TikTok.
Lena’s content is extremely uplifting and motivating, but she also keeps it real by speaking about burnout and being realistic with discipline. Thanks to her authentic approach to content and regular posting, she’s had the opportunity to collaborate with brands such as EHP Labs, Ouraring, and Gymshark, which are an ideal partnership fit.
Stevie Blane, or ‘Bopo Boy’ has built a presence on Instagram and TikTok by showcasing content that dismantles negative body image thoughts by sharing his journey towards body confidence with authenticity and vulnerability. Throughout his content, Stevie speaks to his audience beyond the surface, opening up discussions about inner thoughts that many individuals can relate to.
Stevie refers to himself as his audience’s ‘online bestie’, and engaging with his content is like having a reassuring companion. In order to spread his message of positivity beyond his direct follower base, Stevie has worked with the UK charity Calm to emphasize the importance of speaking out about your mental well-being, especially as a man.
Kojo Sarfo is a mental well-being creator, comedian, and writer making waves on social media, especially on TikTok where he has 2.4m followers! He is known for his engaging and insightful videos, in which he explores diverse topics such as the intricate relationship between diet and anxiety, strategies to overcome people-pleasing tendencies, and candid discussions about neurodivergent struggles and education.
His blend of humor, personal experience, and knowledge creates a welcoming space for followers to navigate their own well-being journey. Kojo goes beyond the surface, delving into honest conversations that resonate with a wide audience, embracing a thoughtful approach to addressing mental health challenges.
Tally Rye, based in London, is not just a personal trainer, fitness instructor, and influencer, but a leading voice in the global ‘intuitive fitness’ movement. As well as building an audience of over 130k on Instagram, Tally is known for her successful books, "Train Happy" and "The Train Happy Journal," which have helped to transform the way her audience views exercise and diet culture. Through her content, she sparks a love for movement and promotes overall well-being.
As the host of the "Train Happy" podcast, Tally welcomes special guests to share their journeys towards a positive relationship with fitness, food, and body image. Her mission is to guide individuals in rediscovering joy in fitness, abandoning diet culture, and embracing intuitive movement.
Rosie Millen is a resilient influencer who transformed her life after battling extreme burnout that left her bed-bound for three years. Rising from this challenge, Rosie is now a dedicated nutritionist specializing in fatigue and stress management. Rosie's online presence serves as a platform for those seeking a healthier lifestyle, offering valuable insights into nutrition, stress management, and overall wellness.
Beyond her expertise as a nutritionist, Rosie is a wellness advocate, sharing practical tips and relatable experiences. Growing an audience online has also allowed her to work with brands like Inno Supps and Optibac, which embrace the same message that she puts out and create products that enhance her wellness journey.
To learn more about partnering with influencers and how they can be instrumental in sharing your brands’ message, send us an email at firstname.lastname@example.org.