Media Week 30 Under 30 2023 awardee Chandni Fokeer has joined the Digital Voices team as Head of Paid Social. Chandni joins us from Wavemaker where she spent over 5 years in social and display roles, working her way up to the role of Digital Planning Lead.
Chandni joins Digital Voices during an exciting period of growth to supercharge our Paid Media offering, allowing us to drive even greater results for brands through Influencer Marketing.
The rise of AI, the focus on diversity and inclusion, and the strategic use of first and second-party data will shift the way we approach creator and Influencer Marketing over the next 12 months. This is all underpinned by the continuous need for brands to build efficacy and trust with consumers.
I am most excited to drive growth and transformation for our clients, across a range of different social media platforms. As these platforms are ever-evolving, we too should move with the change, and this is definitely just the beginning.
By applying best practices and a client-specific strategy, we can utilize Influencer Marketing via paid media to bring new content to our desired consumers, increase consideration for brands, and gain credibility and trust.
Organic creator content does a great job at reaching creators’ followers, however implementing a paid social media approach can help brands define and identify a wider audience across platforms, thus elevating their brand voice.
If you want to explore how Chandni’s Paid Social expertise can amplify your brand’s Influencer Marketing campaigns, drop us a line at paid@digitalvoices.com.
