Much like Twitter Blue, users on Instagram and Facebook will now be able to pay for a blue tick verification. For $11.99 a month on web or $14.99 for iPhone users, “Meta Verified” will give subscribers a blue badge. In addition to this, increased visibility, prioritised customer support, exclusive stickers for Stories and Reels and more.
To become Meta Verified, users will need to meet minimum activity requirements, be at least 18 years old and submit a government ID that matches your details on Facebook or Instagram. However, in comparison to Twitter Blue, Meta shared that it won’t make any changes to accounts that have been verified using the company’s previous requirements, including notability and authenticity.
In a statement, the company shared that the new program will serve as a way to help emerging creators “grow their presence and build community faster”.
The feature will start rolling out to Australia and New Zealand this week with plans to arrive in more countries soon.
Your weekly round up of the latest industry news and platform updates collated by Digital Voices’ Strategy and Insights team.
Following increased criticism around creator monetisation, TikTok’s Creativity Program aims to reward creators for posting longer videos.
Read more here.
Starting with select creators in the US, the new feature will let creators share broadcast messages and updates to their followers in a dedicated channel.
Read more here.
After nine years in the role, YouTube CEO Susan Wojcicki announced she will be stepping down. The platform’s chief product officer Neal Mohan will take over.
Read more here.
The streaming platform will now let streamers tag other channels in their stream titles, which could be a useful way for streamers to spotlight other channels.
Read more here.
As it makes its next steps into podcasting, YouTube tests the capacity to upload and manage podcasts in the YouTube Studio app.
Read more here.
