Meta tests new livestreaming platform for influencers
August 11, 2022

Meta tests new livestreaming platform for influencers

Copying yet another platform, the parent company of Facebook and Instagram has been secretly working on a Twitch-inspired live streaming platform called Super.

According to a report from Business Insider, Super is a new separate product that allows influencers to host livestreams, engage with viewers and earn revenue while doing so. The platform has reportedly been in development for about two years. However, more recently, the company has been working with a small group of creators to test the service, paying them between $200 and $3,000 for 30-minute trials.

While there’s no news on when Super is actually set to launch, Meta’s testing of the product comes as the company announced this week that Facebook is shutting down its live shopping feature on October 1st to focus on Reels.

Nonetheless, testing of Super shows that Meta believes there’s an opportunity for livestream somewhere - just not one that involves shopping.

Your weekly round up of the latest industry news and platform updates collated by Digital Voices’ Strategy and Insights team.

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