Nail Your Influencer Marketing at SXSW
Agency News

Nail Your Influencer Marketing at SXSW

Neve Fear-Smith
Neve Fear-Smith

From March 8th to 14th, our epic team will be in Austin, for SXSW.

We are hosting exclusive events for brands, attending talks, and taking meetings around the city so please get in touch.

Why SXSW? 

SXSW is an essential destination for global professionals – a true cultural hub where trends are born. 

Welcoming over 300,000 each spring, SXSW is home to the brightest minds in the media industry. If you're a brand looking to amp up your creativity and discover new approaches to embed yourself into culture and make an impact, Austin is the place to be. 

Our events

There are loads of brilliant SXSW events on and off the official schedule to attend! We are hosting two exclusive events for brands looking to grow their Influencer Marketing knowledge and network with like-minded brands, Influencer Marketing experts, and influencers too.

Nail Your Influencer Marketing - Salon Takeover

On March 11th, we’re inviting brands to sit back, relax, and receive a complimentary gel manicure or pedicure at LACQUER Downtown

During your pamper session, you will chat with like-minded brands, passionate influencers, and expert agency leaders about the hottest trends in the influencer space, and how YOU can capitalize on them. 

Along with your treatment, you’ll receive a welcome drink or two, and a goodie bag to take away.  

Amidst the hustle and bustle of SXSW, it's time to focus on what truly matters - nailing your Influencer Marketing in 2024.

Learn more and book your appointment. 

Embed Your Brand Into Culture - Breakfast Round Table

On March 12th, we are hosting an exclusive invite-only breakfast at Soho House Austin. Our expert speakers will share practical strategies for brands to navigate the tension between maintaining authenticity and achieving cultural relevance with influencers.

We’ll explore the latest Creator Economy trends including how influencers are taking on Hollywood and what it means for your brand and how to use micro-influencers to reach niche communities.

You’ll come away with insights on how to embed your brand into culture and drive growth. 

Learn more and register interest. 

The above events are for brand attendees only. You will gain confirmation once the application is approved. 

Attend our panel sessions
Thumb-Stopping Content: How to Stop the Skip    

The average attention span for a video on social media is 1.7 seconds. So if your content isn't watchable or feels like a scripted ad - your audience will skip it! 

Influencer content is the best way to engage audiences, and when you give influencers ultimate creative control, you’ll win the hearts and minds of your consumers.

Our panel, led by Jennifer Quigley-Jones, will share best practices to liberate influencers from restrictive scripts and talking points and spark brand love.  

📆 3/11

⏰ 10:00 

📍UK House, East 10th St & Red River St, Austin

Check it out:

New frontiers in formats. What’s next for format-driven creativity?

We’re all aware of the power of formats in TV. Jeopardy! The Apprentice. The Traitors. Shark Tank. From networks to Netflix, formats capture attention around the world.

But formats are evolving and finding new life in all kinds of places. From the ‘Off Menu’ podcast to ‘GRWM’ (Get ready with me) TikToks, Obbys on Roblox, ‘TIL’ (Today I learned) on Reddit - formats are winning everywhere, and anyone can embrace them. 

We’ll discuss the new rules of formats. Bringing together experts from the worlds of TV, branded content and social we’ll explore what makes a killer format and what these worlds can learn from each other.

📆 3/11

⏰ 11:10

📍UK House, East 10th St & Red River St, Austin

RSVP here!

Can’t make it? No worries! Schedule a meeting with us online, or in person instead. 

Contact us

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