Report | The Power of Influencers and Gen Alpha

Report | The Power of Influencers and Gen Alpha

Neve Fear-Smith
Neve Fear-Smith

At 2 billion, reports show that Gen Alpha will be the largest generation by 2025. Set to have huge purchasing power, Gen Alpha need to be considered now to future-proof your marketing plans.

Our latest report is jam-packed full of essential stats including:

- 55% of kids want to buy something if their favorite YouTube or Instagram star is using, wearing or consuming it.

- 49% of kids trust influencers as much as their own family and friends when it comes to product recommendations.

- 57% of Generation Alpha spend more than three hours per day on digital devices increasing their exposure to influencer content and marketing..

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