The influencer partnerships that tapped into culture on Super Bowl Sunday
Agency News

The influencer partnerships that tapped into culture on Super Bowl Sunday

Neve Fear-Smith
Neve Fear-Smith

The Super Bowl is more than just a sporting event, it's a major marketing opportunity for brands who want to embed themselves in popular culture. 

This Super Bowl season, we put our focus onto our incredible US clients and US based influencers to join the buzz around the big game. By partnering with influencers who effortlessly incorporated our clients' products and services into their content, we put them in cultural conversation in a natural way. 

Check out some of the awesome creator content we produced with our clients, showing how our influencer collaborations made brands shine amidst the cultural buzz: 

Up Your Game with Ralph Lauren

Nestor Pool, a fashion influencer who specializes in cinematography, showcased product integration for Ralph Lauren Fragrances through a captivating Get Ready With Me (GRWM) sequence.

The narrative centered around a typical day in Nestor’s life, but specifically meeting friends to enjoy the most anticipated American football game of the year. 

The overarching aim of the campaign was to reinforce the brand’s legacy in the sporting space, while bolstering engagement for Ralph Lauren Fragrances among audiences in the US and worldwide.

Fits By Rag also took the GRWM approach to his content, choosing an outfit to wear to watch the big game, and pairing his Ralph Lauren fragrance with his chosen look. 

Accessing the Super Bowl with Surfshark 

With our long term partner, Surfshark, we consistently work with a vast range of influencers throughout the year to put their VPN service on the map. With Surfshark, we’re not narrowed down to only working with one influencer demographic. We have worked with gamers, foodies, true crime creators, travel enthusoiasts and more, as almost anyone can benefit from using a viral private network when they’re browsing. 

Due to the nature of our ongoing campaign with Surfshark, we’re able to focus on different creator demographics to align with current cultural moments. This is a great opportunity for Surfshark to embed themselves into culture, and grow their global recognition. 

CHIEFS created a video all about the NFL and some of the hot topics surrounding the Super Bowl. He seamlessly integrated Surfshark into the video by showcasing how the VPN can be used to allow anyone in the world to tune into the big game, no matter their location.

ThatsGoodSports and AlexRollinsNFL  also shared their message with their audiences.

Learn how you can embed your brand into current cultural moments by sending us an email at We’ll be glad to help you score a touch down with your influencer collaborations!

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