It looks like TikTok is gearing up to position itself as an even bigger threat to Google. The short-form app is currently testing a new search function to highlight keywords in comments and links to search results for the term.
The test comes after a discussion around TikTok serving as a search engine for Google surfaced online. Google even reported that nearly 40% of Gen Z prefer using TikTok and Instagram for search.
Since launching, TikTok’s search function has proven to be successful, partly due to its visual nature. The videos that appear in the results offer both functional and viral content that is more engaging - compared to Google’s text-based listings.
The new keyword test feature may be a useful tool for creators on the platform. Using popular keywords in their posts could help their content rank higher and reach more viewers.
While there’s no word on when exactly the feature will be available for all users on the app, it wouldn’t be a surprise if the platform makes the update in the upcoming weeks.
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Included is the expansion of the “Add Yours” sticker from Stories to Reels across both Instagram and Facebook.
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The platform’s paid subscription has amassed 1 million users in six weeks and has added new features including priority story replies to public figures.
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Creators can now use new template options for posts, which include a range of text formatting and background options.
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This will enable parents to monitor who their teens are engaging with in the app while keeping the content of the conversations private.
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Creators and brands can now schedule Reels via Meta’s Creator Studio app to help better map out a short-form strategy on the app.
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