Visionary Voices: Dom Smales on shaping the Influencer Economy
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Visionary Voices: Dom Smales on shaping the Influencer Economy

Neve Fear-Smith
Neve Fear-Smith

In this months episode of Visionary Voices, the series where we delve into the minds of the most influential figures shaping the digital landscape, we chatted with Dom Smales, the visionary who founded the first-ever influencer talent agency, Gleam Futures, back in 2010.

The journey of a trailblazer

Dom Smales is an innovator in the influencer industry. When he founded Gleam Futures, he set the stage for a new era in Influencer Marketing, managing some of the most iconic influencers of our time. Names like Zoella, Alfie Deyes, Tanya Burr, and Pixiwoo became household names under his guidance, shaping the way brands and audiences interact in todays digital age.

Dom recently decided to step away from Gleam Futures to explore new horizons. His departure marked the beginning of an exciting new chapter, where he continued to leverage his expertise and passion for the Creator Economy.

Nearly 15 years after his pioneering start in the industry, Dom remains at the forefront of Influencer Marketing growth. He has been instrumental in propelling new ventures such as HLD Talent, the bCreator Awards, and The Glo Project. These initiatives represent Dom's commitment to elevating the creator space and opening new doors for emerging talent.

In this exciting episode of Visionary Voices, Dom Smales sits down to share his extraordinary career journey and insights into the evolving Creator Economy. Here’s a sneak peek at what you can expect:

  • Career Reflections: Dom takes us through his journey from founding Gleam Futures to his current projects, highlighting the milestones and challenges along the way.
  • The Future of the Creator Economy: Gain insider knowledge on where the Creator Economy is heading, including emerging trends and opportunities for both brands and influencers.
  • Exploring Niches: Discover the niches that hold the potential to make a significant impact in the Influencer Marketing space, from subscription models to influencers in mainsteam media.

Whether you're an aspiring influencer, a brand looking to navigate the digital landscape, or simply someone fascinated by the evolution of social media, this episode is a must watch!

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