Creator Lohanny (@lohannysant) from NYC dreamed of doing an apartment swap with someone in London. After putting out a call on TikTok, her DMs were flooded with Londoners eager to live their own version of “The Holiday”.
Out of over 5,000 comments, one stood out, and the swap was on.
This week, Lohanny and Marie officially switched lives, and their audiences are hooked. There are already 63 videos in the series on Lohanny’s profile, with many more to come as the adventure unfolds.
The pair are also posting collab content from their new cities, sharing heartwarming moments that thousands of viewers are emotionally invested in.
This story is a perfect example of how deep social media connections can go. While most of us won’t be swapping apartments with strangers, platforms like TikTok make it possible to meet people we’d never cross paths with in daily life, all through shared interests and the power of connection.
Brand opportunity
Pret A Manger could partner with Lohanny and Marie to fuel their swap, showing how they find a sense of home in a new country through the familiarity of Pret. Their collab posts could highlight what food and drinks they’re enjoying in both the US and UK, tying the global brand to comfort and belonging.
AI video generation is becoming so realistic that prank culture is getting even crazier.
Social media has always loved a good prank, so much so that there are entire channels dedicated to them, like the iconic Prank vs. Prank YouTube channel with over 10 million subscribers. But now, thanks to AI, creators don’t need props or elaborate setups. With a few prompts, they can superimpose anything onto a screen and shock their friends and family.
One trending format on TikTok sees creators snapping photos around their house, using an AI tool to insert a random “house guest,” and then sending the results to unsuspecting parents who are unlikely to have already seen the trend on TikTok.
Embed: https://www.tiktok.com/@bexyb0ooi83/video/7556211927228189974?_r=1&_t=ZN-90D2MBZLFPa
The reactions, ranging from confused to horrified, are priceless. Some edits are so convincing that even digitally savvy viewers admit they had to double-check if it was real.
Brand opportunity
This is a natural fit for Adobe. Partnering with humorous creators, Adobe could show off how its AI-powered tools make hyper-realistic image edits possible, framed in a fun, entertaining way. For example, a creator like Calfreezy could prank his friends by “revealing” a mystery guest in his flat using Adobe Firefly, capturing their shocked reactions. It’s a playful way to highlight Adobe’s AI editing capabilities while tapping into a trend that’s already driving huge engagement.
The lines between luxury fashion and the Creator Economy continue to blur.
This Autumn/Winter fashion week season, we’ve seen influencers sitting front row alongside supermodels and even making debuts on the runway.
Molly-Mae Hague made headlines this week as she strutted down the L’Oréal catwalk in Paris. As a long-term ambassador for the brand, Molly-Mae declined the opportunity last year due to a lack of confidence walking next to high-profile supermodels, but this year, she received more social media and press coverage than any of the “professionals”. Audiences were overjoyed to see someone that they follow and relate to experience this major career moment that also showed personal growth.
Burberry’s star-studded show invited creators like Olivia Neill and Ruby Lyn, who flooded social media with behind-the-scenes content in partnership with the brand.
And high street brand H&M’s London show was unmissable and generated real FOMO thanks to influencers' social media coverage.
High fashion is no longer reserved for the runway elite. Creators are shaping how the industry is seen, shared, and experienced by audiences worldwide.
Brand opportunity
A brand like Farfetch could collaborate with influencers who attended these shows, having them curate “show-inspired” edits on the platform, bridging luxury with creator-led storytelling.
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