With new seasons come new trends, but who could’ve predicted that our social media feeds today would be reminiscent of 2010s fashion blogs?
A new trend has popped up on the FYP where creators are outwardly asking for brands to engage with their content.
Brand engagement in creators' comment sections has been rising, with many brands now interacting using their own distinct brand voice, often humorous, witty, or culturally relevant. This approach not only reinforces brand identity but also boosts visibility, as it's often these comments that receive the most likes and rise to the top, showing how well-aligned influencer partnerships and tone can amplify social media impact.
This trend benefits both parties: brands enhance their cultural relevance, while influencers boost their visibility to potential partners.
Creators are posting videos that say, “I wonder how many brands will comment on this post before I finish [doing X]”. It may seem bold, but it reflects audience’s growing desire for transparency. It's no secret that influencers and brands have commercial relationships, and audiences increasingly respect creators who are open about these partnerships.
One creator, Max Balegde, received comments from over 100 brands on his post! Including big names like Paramount, Pepsi, and Garnier, all doing their bit to showcase their brand personas.
We’ll be keeping an eye out to see if any new partnerships materialize from this trend…
Burgundy was the color of autumn/winter, and now butter yellow has entered the chat as the color of spring/summer.
Trending colors that align with the changing seasons aren’t a new concept, but thanks to social media, they’re becoming more prominent outside of the fashion world.
The warm, nostalgic color first hit the mainstream thanks to luxury fashion houses and major celebrities. Timothée Chalamet adorned a butter yellow suit on this year’s Oscars red carpet – now influencers are keeping the trend alive.
Influencer content makes the trends accessible to the everyday consumer – they’re sharing the perfect butter yellow nail polishes, links to the must-have clothing pieces in the trending shade for all price points, and making their audience feel like part of a community when they jump on board.
The savviest brands are capitalizing on the color of the season, too. KitchenAid unveiled Butter as its new 2025 colorway, and ASOS has created a page dedicated to every butter yellow item on the site.
Trends are cyclical, often making a comeback roughly every 20 years. So naturally, it makes sense that the “flat lay” trend from the old-school blogging days is back.
Flat lay photography was a popular choice for fashion and beauty bloggers from around 2007 into the early 2010s because it offered a visually appealing and easy way to showcase clothing and accessories when social media videography was less widely adopted.
We’ve seen the airport security tray act as a popular vessel for flat lay photography, but in recent weeks, the humble cardboard coffee carrier has taken over. The introduction of the coffee carrier makes the trend more accessible to those who aren’t jetting off on holiday regularly.
Influencers and casual posters are sharing photographs and filming their essentials, typically including some beauty products, a caffeinated drink, and a statement accessory.
Brands are jumping on the trend, taking the opportunity to promote their must-have products in an algorithm-friendly manner.
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