Social media is all about sea-based trends this week, from Emma Chamberlain to Sardine Girl summer.
Last year was “Tomato Girl” summer, with a sprinkling of Cottagecore, this year, we’re entering the Sardine Girl summer era.
And no, this doesn’t mean that people are eating more sardines – they’re embodying the fish as an aesthetic.
Sardine Girl summer or “sardinecore” was first flagged by Pinterest in 2024 when they predicted that the Fisherman look would enter the fashion space. Think fisherman sandals, cable-knit sweaters, and nautical stripes. Over time, the trend has evolved, and sardines have become the unexpected status symbol of the nautical trend.
According to Pinterest, searches for sardine tattoos have jumped by 80%, however, the sardine love affair will likely be a microtrend just like Tomato Girl summer, rather than a permanent fixture.
Creators all over our FYP’s are jumping on the sardine hype, with brands tuning into the trend by releasing products featuring the fish. According to Google Trends, searches for “beaded sardine bag” have increased by 300% in the last year, and that comes as no surprise, as consumers are following the lead of their favorite influencers’ trending fashion choices.
Creators and their audiences are sharing collective joy when they spot the latest sardine-embroidered trending item.
There are, however, as with any trend, creators and consumers who see Sardine Girl summer as just another flash in the pan moment, and are already predicting which everyday item will be “trendified” next…
The most iconic influencer collaboration of the year may have just dropped.
Pinterest has unveiled its first-ever product collaboration, teaming up with Chamberlain Coffee, the brand founded by influencer Emma Chamberlain, for a co-branded launch.
The product collaboration is a “Sea Salt Toffee” flavored Chamberlain Coffee blend that will be promoted and sold within the Pinterest app for a limited time only.
But why does this collaboration make sense?
Pinterest said, “A long-time fan of Pinterest, Emma imagined the entire campaign and design on the platform. From exploring flavor profiles to gathering visual inspiration for the launch, each detail was hand-picked to capture the feeling of sipping an iced coffee by the seaside. The Fisherman Aesthetic trend from Pinterest Predicts, our annual emerging trends report, served as a core theme throughout the process.”
Emma has created her own Pinterest board featuring inspiration for the blend, behind-the-scenes content from the campaign photoshoot, and shoppable Pins driving users to purchase the coffee, as well as a limited-edition merch collection that remains on-trend with a nautical theme.
This collaboration is a nod to where the Creator Economy is heading.
It’s a perfect example of creators stepping into creative director roles. Emma didn’t just slap her name on a product, she used Pinterest to design the entire campaign, from flavor profiles to aesthetics.
It also shows how platforms are evolving from places of inspiration to transaction. Users can discover the product, explore behind-the-scenes content, and shop directly, seamlessly merging content and commerce.
This partnership proves that the future of the Creator Economy lies in authentic, co-created brand experiences, where creators shape not just the story but the product itself.
“My boyfriend is about to show you his Harry Potter wands, so you better be nice!”
This hilarious trend that is popping up all over the FYP predominantly features girlfriends telling the camera that their boyfriend is about to show the camera his passion project that they find highly adorable.
The girlfriend will humorously warn their audience that they BETTER be kind in the comments, and support their partner.
Creator @yearningyardies has amassed over 44 million views on a video of her boyfriend showing his plants to the audience, wholesomely showing his love for gardening. In the background, the proud girlfriend is looking closely at the audience, reminding them that there will be trouble if they don’t leave kind comments for her sweet partner.
More and more users are jumping on the bandwagon, featuring their grandparents, parents, and children – it’s all very heartwarming.
As with any popular trend at the moment, brands are quick to jump into creators' comment section to share their humor and connect with new audiences.
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