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What’s Hot On Socials? Mom's Texts, Movember, Christmas Ads
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What’s Hot On Socials? Mom's Texts, Movember, Christmas Ads

What is trending on social media now that Halloween is over and the Holiday season is on the horizon?

Neve Fear-Smith
November 7, 2025
Influence vs. Impact: The Smart Way to Use Celebrity Talent

Celebrity influence still works – but only when it’s backed by strategy, not just follower count. Brand alignment is everything.

Neve Fear-Smith
August 11, 2025
What’s Hot On Socials? Stiletto Challenge, Local 10, and Hamilton Cosplay

From balancing acts to Hamilton remakes, this week's social trends are all about embracing fun and niche interests.

Neve Fear-Smith
August 8, 2025
What’s Hot On Socials? Ryan Trahan, Football Celebrations & Community Group Chats

Amidst some brand marketing backlash this week, we saw how social media can be used to support charities and build communities.

Neve Fear-Smith
August 1, 2025
Why You Should Incorporate Influencers into Your Retail Media Plans

Reaching customers at the right time and in the right mindset is challenging, especially as they’re constantly bombarded with purchase opportunities.

Neve Fear-Smith
July 29, 2025
What’s Hot On Socials? AI Kids, Throwing Fits & Goodbye Gen Z

AI tools are maturing, and creators are throwing fits!

Neve Fear-Smith
July 25, 2025
Why Brands Should Pay Attention to Real Faceless Creators

Faceless accounts are redefining what it means to build community on social media. But not all faceless creators are created equal.

Neve Fear-Smith
July 22, 2025
What’s Hot On Socials? Wimbledon, Trend Inception & F1 Influencers

The debate on whether influencers should be invited to exclusive events continues, and TikTok trends have begun intersecting…

Neve Fear-Smith
July 18, 2025
Selling Pleasure: Breaking Down Condom Stereotypes with Durex

Durex Intensity is a new product from the brand, crafted with “BodyFeel”, a thinner material that shares body heat. The result is more sensation, more connection, and more pleasure. We partnered with influencers to launch the new product and reframe how condoms are perceived.

Neve Fear-Smith
July 15, 2025
Fajita Fridays: How Old El Paso Created a Household Ritual

In 2025, we partnered with Old El Paso to disrupt the social feeds of families and embed Fajita Fridays as a weekly ritual.

Neve Fear-Smith
July 10, 2025
Bringing Brands to Life: How Influencers Elevate Experiential Marketing

Influencers are turning brands' experiential marketing activations up a notch.

Neve Fear-Smith
July 8, 2025
What’s Hot On Socials? Jet2Holidays, Bacon Avocado & Love Island

There’s a common theme with social media trends aligning with vacation excitement this summer.

Neve Fear-Smith
July 4, 2025
Meet the Global Influencer Council Founding Members

The founding members of the Global Influencer Council have been announced, and they’re ready to shape the future of the Creator Economy.

Neve Fear-Smith
July 2, 2025