Insights

Inside CoverGirl’s Influencer Strategy to Capture Gen Z’s Beauty Spend
Beauty & Lifestyle
Creators

Inside CoverGirl’s Influencer Strategy to Capture Gen Z’s Beauty Spend

Gen Z is rewriting the rules of beauty, and brands that don’t adapt risk being left behind.

Neve Fear-Smith
September 16, 2025
The Creative Showdown: Influencers vs Creative Directors

One Adobe brief. Two influencers. Two creative directors. Who will take the crown?

Neve Fear-Smith
June 24, 2025
What’s Hot On Socials? Sardine Summer, Emma Chamberlain & Supportive Partners

Social media is all about sea-based trends this week, from Emma Chamberlain to Sardine Girl summer. 

Neve Fear-Smith
June 20, 2025
10 Niche Community Creators to Have on Your Radar

Not all influencers are made for the masses – and that’s the magic.

Neve Fear-Smith
June 18, 2025
What’s Hot On Socials? Pitbull, Big Foot & Weddingtok

Your FYP is either full of people running around in bald caps and suits, or monkeys vlogging – there’s simply no in between.

Neve Fear-Smith
June 13, 2025
What a Monkey Can Teach You About Influencer Marketing

It turns out, monkeys might be able to tell us a lot about creator selection...

Peter Bamforth
June 10, 2025
A Marketing Deep Dive on Hailey Bieber’s rhode

The buzz around Hailey Bieber’s beauty brand just got louder. This is why...

Neve Fear-Smith
June 9, 2025
What’s Hot On Socials? Taking the edge off, Love Island, and #holyfknairball

From hummus-dipped carrots to Love Island’s return, social media is once again serving up chaos, comfort, and cultural commentary.

Neve Fear-Smith
June 6, 2025
TikTok Means Business: Lessons from the Agency Masterclass

At TikTok’s recent Agency Masterclass in London, one message was loud and clear: TikTok isn’t just an entertainment platform, it's a performance powerhouse.

Neve Fear-Smith
June 2, 2025
Making #CreatorConnections with Meta

Meta’s #CreatorConnections emphasized that creators aren't just part of your media strategy – they are the media.

Neve Fear-Smith
June 2, 2025
What’s Hot On Socials? Brand Engagement, Butter Yellow & Coffee Trays

With new seasons come new trends, but who could’ve predicted that our social media feeds today would be reminiscent of 2010s fashion blogs? 

Neve Fear-Smith
May 29, 2025
Brand Trips: Why Luxe Doesn’t Always Land, and Intentionality is Key

Influencer brand trips were once the pinnacle of aspirational marketing. But not any more...

Anastasia France
May 27, 2025
Charli xcx, Ice Cream, and Influencers: How Magnum is Winning on Socials

Discover how Magnum is taking social media by storm with its epic Charli xcx collaboration, elevated by influencers.

Neve Fear-Smith
May 22, 2025