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What’s Hot On Socials? Spotify Wrapped, Quarter Zips & Festive Challenges
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What’s Hot On Socials? Spotify Wrapped, Quarter Zips & Festive Challenges

In the week that Spotify Wrapped dropped, a cultural moment erupted online.

Neve Fear-Smith
December 4, 2025
What’s Hot On Socials? Sardine Summer, Emma Chamberlain & Supportive Partners

Social media is all about sea-based trends this week, from Emma Chamberlain to Sardine Girl summer. 

Neve Fear-Smith
June 20, 2025
10 Niche Community Creators to Have on Your Radar

Not all influencers are made for the masses – and that’s the magic.

Neve Fear-Smith
June 18, 2025
What’s Hot On Socials? Pitbull, Big Foot & Weddingtok

Your FYP is either full of people running around in bald caps and suits, or monkeys vlogging – there’s simply no in between.

Neve Fear-Smith
June 13, 2025
What a Monkey Can Teach You About Influencer Marketing

It turns out, monkeys might be able to tell us a lot about creator selection...

Peter Bamforth
June 10, 2025
A Marketing Deep Dive on Hailey Bieber’s rhode

The buzz around Hailey Bieber’s beauty brand just got louder. This is why...

Neve Fear-Smith
June 9, 2025
What’s Hot On Socials? Taking the edge off, Love Island, and #holyfknairball

From hummus-dipped carrots to Love Island’s return, social media is once again serving up chaos, comfort, and cultural commentary.

Neve Fear-Smith
June 6, 2025
TikTok Means Business: Lessons from the Agency Masterclass

At TikTok’s recent Agency Masterclass in London, one message was loud and clear: TikTok isn’t just an entertainment platform, it's a performance powerhouse.

Neve Fear-Smith
June 2, 2025
Making #CreatorConnections with Meta

Meta’s #CreatorConnections emphasized that creators aren't just part of your media strategy – they are the media.

Neve Fear-Smith
June 2, 2025
What’s Hot On Socials? Brand Engagement, Butter Yellow & Coffee Trays

With new seasons come new trends, but who could’ve predicted that our social media feeds today would be reminiscent of 2010s fashion blogs? 

Neve Fear-Smith
May 29, 2025
Brand Trips: Why Luxe Doesn’t Always Land, and Intentionality is Key

Influencer brand trips were once the pinnacle of aspirational marketing. But not any more...

Anastasia France
May 27, 2025
Charli xcx, Ice Cream, and Influencers: How Magnum is Winning on Socials

Discover how Magnum is taking social media by storm with its epic Charli xcx collaboration, elevated by influencers.

Neve Fear-Smith
May 22, 2025
What’s Hot On Socials? Met Gala, Cute Pets & Tracy Beaker

Nostalgia, pets, and judging fashion looks – that’s what social media is all about! Discover what’s been trending on socials this week.

Neve Fear-Smith
May 9, 2025