In 2025, we partnered with Old El Paso to disrupt the social feeds of families and embed Fajita Fridays as a weekly ritual.
This week’s uncertainty around TikTok’s future in the US has sparked lots of talk about where social media may be heading.
"Your comfort zone is a wonderful place, but nothing ever grows there". Be inspired by Google's Sophie Neary in this episode of Visionary Voices.
Micro and mid-tier influencers are the highest ROI drivers for your brand – these are the ones you need on your radar!
Many new social media trends arose over the holiday season, here are some of the key themes we're seeing on our FYP.
Another January has rolled around, and talks of wellness and self-improvement are dominating our social media feeds.
What will the Influencer Marketing space look like in 2025? Here are our predictions.
From makeup multitasking to embracing authenticity and supporting niche brands, here's what's hot on socials this week.
Influencers are cultural catalysts, and you need to learn how to speak their language.
Data is more valuable than gold, and this is how you can ensure you're utilizing the metrics that matter in 2025.
Creators don't need brands to build cultural capital. Brands need creators who are cultural catalysts! Dive into this topic in our State of Influence report.
This week's social media trends have been getting more festive in the lead-up to Christmas.
Our latest insights report has just dropped and is set to become your essential blueprint for Influencer Marketing success in 2025.
From industry news to campaign inspiration, The Digital Digest will bring you the need-to-know insights from the Creator Economy. We won’t spam you with emails!