Insights

Fajita Fridays: How Old El Paso Created a Household Ritual
FMCG
Industry

Fajita Fridays: How Old El Paso Created a Household Ritual

In 2025, we partnered with Old El Paso to disrupt the social feeds of families and embed Fajita Fridays as a weekly ritual.

Neve Fear-Smith
July 10, 2025
Digital Voices Becomes ADWEEK’s Fastest-Growing Influencer Marketing Agency

Digital Voices is ADWEEK's 13th fastest-growing agency in the world.

Neve Fear-Smith
December 10, 2024
What’s Trending? Christmas Carols, Spotify Wrapped, We Listen & We Don’t Judge

What's trending in the Creator Economy this week?

Neve Fear-Smith
December 6, 2024
What is Causing Black Friday Fatigue? And How Can Influencers Cure It

To get ahead of the competition, reflect on this year’s Black Friday learnings and shape your strategy for 2025 early.

Neve Fear-Smith
December 4, 2024
The Importance of Brand Safety in Influencer Marketing

Brand reputations can be shaped, or shattered, by a single post...

Neve Fear-Smith
December 2, 2024
The Power of Fandoms in Influencer Marketing: Driving Engagement, Loyalty, and Sales

Fandoms have always been powerful forces shaping cultural moments, global conversations, and even economies. In 2025, they will hold power like never before.

Anastasia France
December 2, 2024
Why long-term influencer partnerships are the key to driving ROI | Gabrielė Palepšaitė

Tune into our latest episode of Visionary Voices with our longest-standing client, Surfshark.

Neve Fear-Smith
November 26, 2024
How the Creator Economy Will Shape Fashion in 2025

Luxury fashion houses, runways, and magazines have long dictated fashion trends. But with more fashion professionals and enthusiasts gracing our social media feeds daily, style is no longer top-down – it’s a conversation. 

Neve Fear-Smith
November 20, 2024
10 Influencers to Watch in 2025

It’s strategy-shaping time for 2025, and we're sharing the influencers you need to have on your radar for next year's campaigns.

Neve Fear-Smith
November 13, 2024
Opportunities Arise on Threads as Users Turn Their Backs on X

Meta's Threads is on the up! Does this mean new opportunities will arise for brand/influencer collaborations?

Neve Fear-Smith
November 11, 2024
What is the Metaverse's Role in Shaping the Creator Economy?

What do brand marketers and influencers need to know about the metaverse?

Neve Fear-Smith
November 4, 2024
How Brands Can Drive Social Change with Influencers

Consumers want more from brands than their products, they want them to embody core values that resonate.

Neve Fear-Smith
October 31, 2024
What is shaping the future of retail?

Reflecting on our time at Shoptalk Fall, this is what we learned about the future of retail.

Neve Fear-Smith
October 23, 2024