Insights

Inside CoverGirl’s Influencer Strategy to Capture Gen Z’s Beauty Spend
Beauty & Lifestyle
Creators

Inside CoverGirl’s Influencer Strategy to Capture Gen Z’s Beauty Spend

Gen Z is rewriting the rules of beauty, and brands that don’t adapt risk being left behind.

Neve Fear-Smith
September 16, 2025
What’s Hot On Socials? The White Lotus is a Cultural Moment for Brands

Scrolling TikTok to see what my favorite creator thinks of a TV show to decide whether it’s worth watching? God forbid I have a hobby. Here’s what’s hot on social media this week… 

Neve Fear-Smith
April 11, 2025
Cultural Catalysts: Bridging Creators, Culture & Connection

Launching our brand new video series, Cultural Catalysts.

Neve Fear-Smith
April 9, 2025
What’s Hot On Socials? April Fools, Aisle Races, and Unhinged Tips

April Fools Day meant that this week was a hilarious one for social media trends. Did your favorite brand hit or miss?

Neve Fear-Smith
April 3, 2025
Everything Marketers Need to Know About YouTube Shorts Developments

YouTube has recently made a significant change to how Shorts views are counted. This is how you can utilize these changes as a brand marketer.

Neve Fear-Smith
April 3, 2025
What’s Next in Influencer Marketing Measurement?

Understand how to tackle Influencer Marketing campaign measurement once and for all.

Neve Fear-Smith
April 1, 2025
How to Create Influencer Content That Turns Followers Into Buyers

This is how you create content on YouTube that goes beyond views...

Neve Fear-Smith
April 1, 2025
What’s Hot On Socials? Viral Morning Routine, 7 Wonders of the World & Rating Favorite Things

A popular video on social media has led to sellouts for a water brand, and as always, we’re finding humor in the simple things.

Neve Fear-Smith
March 28, 2025
What Brands Need to Know About UGC

Should you use UGC to complement your influencer strategy?

Neve Fear-Smith
March 21, 2025
What’s Hot On Socials? Worlds Collide, Bad Bunny x Calvin Klein, and She Doesn’t Know

From a heartfelt TikTok trend blending nostalgia with humor to Bad Bunny making people swoon in Calvin Klein’s latest campaign, here’s what’s hot on socials this week.

Neve Fear-Smith
March 21, 2025
What’s Hot On Socials? Sidemen Charity Match, Cats During Ramadan, and Tea Time Alarms

The strength of community shines through this week as social media trends dominate the FYP, sparking fan engagement and cultural awareness.

Neve Fear-Smith
March 14, 2025
Shaping Culture: How Brands Can Build Influencer Campaigns That Drive Impact

Brands are no longer just selling products, they’re shaping culture. But there’s no one-size-fits-all approach to shaping a creator campaign that makes a cultural impact!

Neve Fear-Smith
March 12, 2025
How did Keith Lee become a viral influencer entrepreneur? | SXSW Featured Session

Keith Lee is a Cultural Catalyst in the Creator Economy. We invited Keith to speak on stage with us at SXSW, and this is what he shared...

Neve Fear-Smith
March 11, 2025