Insights

Inside CoverGirl’s Influencer Strategy to Capture Gen Z’s Beauty Spend
Beauty & Lifestyle
Creators

Inside CoverGirl’s Influencer Strategy to Capture Gen Z’s Beauty Spend

Gen Z is rewriting the rules of beauty, and brands that don’t adapt risk being left behind.

Neve Fear-Smith
September 16, 2025
Why You Should Incorporate Influencers into Your Retail Media Plans

Reaching customers at the right time and in the right mindset is challenging, especially as they’re constantly bombarded with purchase opportunities.

Neve Fear-Smith
July 29, 2025
What’s Hot On Socials? AI Kids, Throwing Fits & Goodbye Gen Z

AI tools are maturing, and creators are throwing fits!

Neve Fear-Smith
July 25, 2025
Why Brands Should Pay Attention to Real Faceless Creators

Faceless accounts are redefining what it means to build community on social media. But not all faceless creators are created equal.

Neve Fear-Smith
July 22, 2025
What’s Hot On Socials? Wimbledon, Trend Inception & F1 Influencers

The debate on whether influencers should be invited to exclusive events continues, and TikTok trends have begun intersecting…

Neve Fear-Smith
July 18, 2025
Selling Pleasure: Breaking Down Condom Stereotypes with Durex

Durex Intensity is a new product from the brand, crafted with “BodyFeel”, a thinner material that shares body heat. The result is more sensation, more connection, and more pleasure. We partnered with influencers to launch the new product and reframe how condoms are perceived.

Neve Fear-Smith
July 15, 2025
Fajita Fridays: How Old El Paso Created a Household Ritual

In 2025, we partnered with Old El Paso to disrupt the social feeds of families and embed Fajita Fridays as a weekly ritual.

Neve Fear-Smith
July 10, 2025
Bringing Brands to Life: How Influencers Elevate Experiential Marketing

Influencers are turning brands' experiential marketing activations up a notch.

Neve Fear-Smith
July 8, 2025
What’s Hot On Socials? Jet2Holidays, Bacon Avocado & Love Island

There’s a common theme with social media trends aligning with vacation excitement this summer.

Neve Fear-Smith
July 4, 2025
Meet the Global Influencer Council Founding Members

The founding members of the Global Influencer Council have been announced, and they’re ready to shape the future of the Creator Economy.

Neve Fear-Smith
July 2, 2025
Learnings from VidCon 2025: Creator-Led Brands, Data, and Influencer Communities

VidCon is evolving with the Creator Economy. It was once a hub for meet-and-greets with popular creators, but now, education on the industry and its professionalism takes center stage.

Neve Fear-Smith
July 1, 2025
What’s Hot On Socials? Bridesmaid Songs, Holiday Transitions & PinkPantheress

Not all TikTok trends die fast, and the rise of some humorous classics is proof of that!

Neve Fear-Smith
June 26, 2025
Local Voices, Global Impact: The Power of Hyper-Localized Influencer Campaigns

This year in Cannes, we brought together a panel of Influencer Marketing experts to unpack why hyper-localized influencer campaigns are no longer a “nice to have” but a necessity.

Neve Fear-Smith
June 26, 2025