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What’s Hot On Socials? Dr. Pepper’s Theme Song, Office Humor & Influencer Diversification
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What’s Hot On Socials? Dr. Pepper’s Theme Song, Office Humor & Influencer Diversification

How a viral creator video became a prime-time ad for Dr. Pepper.

Neve Fear-Smith
January 30, 2026
What’s Hot On Socials? Spotify Wrapped, Quarter Zips & Festive Challenges

In the week that Spotify Wrapped dropped, a cultural moment erupted online.

Neve Fear-Smith
December 4, 2025
What’s Hot On Socials? Zara Larsson, I’m A Celeb & DWTS Final

Creators are taking over our TV screens once again.

Neve Fear-Smith
November 28, 2025
How Influencers Dominated TikTok with The Summer I Turned Pretty Content

DoorDash did reactive marketing right when The Summer I Turned Pretty took over our screens.

Neve Fear-Smith
November 25, 2025
What’s Hot On Socials? Butt Jokes, Flow State & The Ultimate Gift Guide

The week that boyfriends became the BUTT of the joke.

Neve Fear-Smith
November 20, 2025
How Creators Are Reframing Mental Health Conversations Online with Rula

Each year, 65 million+ Americans seek help for a mental health condition – Rula has the solution.

Neve Fear-Smith
November 17, 2025
What’s Hot On Socials? Wicked For Good, Guessing Objects & Christmas Came Early

This week, Wicked has taken over the internet, and Christmas has come early.

Neve Fear-Smith
November 13, 2025
Why Influencer Campaigns Need Social Listening to Succeed

The most successful influencer campaigns now marry human creativity with data intelligence, which is where social listening becomes essential. 

Neve Fear-Smith
November 12, 2025
Why Creator Paid Ads Are the Future of High-Performing Brand Campaigns

Consumers are tired of ads that feel like a hard sale. The best ads now entertain, educate, and feature trusted voices, which is why Influencer Marketing is so popular. 

Neve Fear-Smith
November 11, 2025
What’s Hot On Socials? Mom's Texts, Movember, Christmas Ads

What is trending on social media now that Halloween is over and the Holiday season is on the horizon?

Neve Fear-Smith
November 7, 2025
Do Consumers Still Care About Christmas TV Ads?

Could a creator-first approach to holiday advertising better reflect the world around us?

Neve Fear-Smith
November 4, 2025
What’s Hot On Socials? Group 7, Halloween Snacks & Beez in the Trap

These are the trends your brand should be embracing as we enter spooky season.

Neve Fear-Smith
October 24, 2025
How Digital First Creators are Breaking into the Television Industry

Creators don't need TV to boost their careers – TV needs creators to elevate its relevance.

Neve Fear-Smith
October 22, 2025